About this role
About the Company
The company is a recognized leader in heavy equipment rental across California. The organization is experiencing strong and sustained growth, and is known for its forward-thinking culture, customer-first approach, and commitment to developing talent across the business.
About the Position
The company is seeking a Regional Sales Manager to lead and grow a high-performing sales organization across Southern and Central California. This role oversees more than 20 Rental Sales Representatives across 9 locations, from Fresno to Indio.
The Regional Sales Manager will set the strategic direction for the territory, elevate sales performance, and drive profitability while delivering an unmatched customer experience. This is a pivotal leadership opportunity for a seasoned rental industry professional ready to shape a region, inspire a winning team, and build on momentum during an exciting growth period.
Key Responsibilities
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Develop & Execute Strategy: Build and implement impactful sales strategies to expand market share, accelerate growth, and enhance customer satisfaction.
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Lead & Inspire:
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Coach, mentor, and motivate a team of 20+ rental sales representatives through performance management, ride-alongs, and structured development programs.
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Drive Performance:
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Monitor key sales metrics, champion CRM adoption, enforce accountability, and cultivate a results-driven culture.
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Cross-Functional Collaboration: Partner closely with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value.
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Market Expertise:
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Use industry data and analytics to identify trends, guide rental fleet planning, and ensure competitive positioning.
Requirements
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Bachelor’s degree required.
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10+ years of experience in the heavy equipment rental industry.
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Demonstrated success leading high-performing sales teams.
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Strong knowledge of construction equipment and rental market dynamics.
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Must reside within commuting distance of the Los Angeles/Inland Empire region.
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Willingness to travel throughout the territory, including occasional overnight travel (up to 25%).
Benefits
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Competitive base salary starting at $150,000 + quality commission program and corporate bonus potential
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Profit Sharing Program
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401(k) plan
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Medical, dental, and vision plans
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Health & dependent care FSA options
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Employee Assistance Programs & wellness initiatives