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Regional Sales Director, Metro East Region

Cepheid
Remote Posted Jul 14, 2026
RemoteUSD 170,000 - 190,000 / year

About this role

About the Role Regional Sales Director for the Metro East Region, responsible for leading and coordinating activities to drive regional revenue, profitability, and customer satisfaction. You will coach and develop a senior sales team in a complex selling environment for Cepheid's premium molecular diagnostics products. What You'll Do

  • Demonstrate people leadership by engaging and developing a high-performing team through coaching, development, and ongoing feedback.
  • Collaborate in a team-selling culture and coordinate sales efforts and resources across key integrated Health Systems in the region to drive strategic account growth.
  • Understand and apply key influencers for developing and closing sales in hospitals, labs and health systems; relay customer feedback (VOC) to internal teams.
  • Introduce new testing concepts and products, driving physician demand and adoption of new diagnostic methods.
  • Meet or exceed regional growth targets for existing and new accounts while developing the performance of the sales team.
  • Hire, assess, train, and develop high-quality sales representatives; recommend changes as needed.
  • Deliver presentations and proposals, host product shows, and develop customer-specific action plans; negotiate contracts from single hospitals to health systems. What We're Looking For
  • Bachelor's degree with 9+ years of business or equivalent diagnostic experience; Master’s degree in Life Science with 7+ years of experience.
  • Strong executive presence and negotiation skills enabling multi-year premium product agreements.
  • Experience creating short-term (1-2 years) and long-term (3-7 years) business strategies.
  • Proficiency with CRM tools such as Salesforce.com.
  • Track record of success in both capital and reagent sales.
  • Proactive in analyzing, diagnosing, and prescribing strategic business solutions to meet sales goals.
  • Ability to coordinate between key customers and internal/external partners to grow opportunities.
  • Travel up to 50% (willingness to travel as needed). Nice to Have
  • 2+ years of people management experience (preferred)
  • Knowledge of PCR / molecular testing (beneficial)
  • Experience with customer base in the sales region (strongly preferred) Compensation & Benefits
  • Salary: $170,000-$190,000 annually; eligible for bonus/incentive pay.
  • Remote work arrangement; flexible/remote-friendly.
  • Benefits: comprehensive package including paid time off, medical/dental/vision, and 401(k).

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