Regional Sales & Business Manager – Southwest

Job title: Regional Sales & Business Manager – Southwest

Job Purpose

To drive regional customer acquisition, retention, revenue growth, market share and profitability through effective sales leadership, business development, customer relationship management and operational oversight. The role has full Profit and Loss (P&L) responsibility and is accountable for achieving business targets, strengthening partnerships and delivering sustainable growth.

Key Responsibilities

• Business Development & Growth: Develop and execute regional business plans; acquire and retain corporate and retail clients; identify market opportunities, partnerships and distribution channels; negotiate with clients, brokers and key stakeholders.

• Sales & Marketing Leadership: Lead high-performing sales teams; implement pricing, product positioning, market penetration and customer loyalty strategies; monitor competitors and reduce customer churn.

• Operations & Service Delivery: Oversee client onboarding, claims coordination, customer service and healthcare provider network relationships; promote service quality, customer satisfaction, automation and operational efficiency.

• Financial & P&L Management: Manage regional budgets, forecasts, revenue and profitability; ensure timely premium collections, effective credit control and cost optimization; report business performance to senior management.

• Compliance & Risk Management: Ensure compliance with NHIS and applicable regulatory requirements; implement risk controls and internal policies; maintain engagement with regulators and industry stakeholders.

• Leadership & Collaboration: Mentor and motivate staff, establish measurable KPIs, promote collaboration across Sales, Finance, Medical Services and Customer Service, and deliver product training and capacity-building programmes.

• Job Specific Competencies

• Functional: Strong commercial acumen, strategic planning, negotiation, analytical and problem-solving skills, business development, financial management, communication, organization, innovation, confidentiality and stakeholder management.

• Behavioural: Leadership, relationship management, entrepreneurial mindset, resilience, versatility, attention to detail, execution excellence, adaptability and effective interpersonal skills.

• Organizational: Execution Focus, Enterprising, Resilience and Innovation.

• Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Health Management or a related field; an MBA is an advantage.

• Minimum of 8–10 years’ progressive experience in HMO/health insurance, including at least 3 years in a senior management role.

• Proven track record in sales leadership, business development, revenue growth and P&L management.

• Strong understanding of HMO operations, healthcare provider management and NHIS regulatory requirements.

• Excellent negotiation, communication, stakeholder management and people leadership skills.