About this role

Regional Retail Media Manager – Hub

locations

Sao Paulo, Brazil

time type

Full time

posted on

Posted Yesterday

time left to apply

End Date: October 22, 2026 (6 days left to apply)

job requisition id

JR1127713

Job Description :

Regional Retail Media Lead – Hub

Role Purpose

Lead the end-to-end retail media strategy, planning and enablement across the Regional Hub, unlocking omnichannel growth through retailer ecosystems across all brands.

This role sits at the intersection of Media, Commerce and Customers, ensuring retail media is fully integrated into Connected Reach plans and commercial JBP priorities, while scaling best-in-class, data-driven, and compliant retail media execution across markets.

The Regional Retail Media Lead is accountable for:

Driving retail media as a core growth driver (not a siloed channel)
Partnering closely with Commercial, Customer Marketing and in-market teams
Translating global frameworks into scaled, market-relevant execution
Maximising ROI, sales impact, and shopper conversion

Key Responsibilities

1. Strategy & Integration
Own and evolve the regional retail media strategy across all brands and customers, aligned to global direction and regional growth priorities.
Embed retail media into full-funnel Connected Reach planning, ensuring integration across Paid, Social, Creator and Commerce touchpoints.
Translate global retail media frameworks into practical, scalable hub and hub-and-market playbooks.
Ensure retail media is aligned to commercial priorities (JBP, customer plans, key events, innovation launches).
1. Commercial & Customer Partnership
Act as the primary media partner to Regional Commercial and Customer teams, ensuring retail media supports customer growth and joint business plans.
Co-develop retail media strategies with key regional and global customers/retailers, unlocking incremental investment and growth opportunities.
Support markets in integrating retail media into customer negotiations and planning cycles.
Drive clarity on roles and ways of working between Media, Commerce, and Shopper teams.
1. Activation Enablement & Excellence
Enable markets to deliver best-in-class retail media activation, aligned to the Retail Media Activation Framework (RMAF).
Establish standardised planning, buying and optimisation approaches across retail media networks (RMNs).
Drive test-and-learn agendas across platforms (e.g., Amazon, Tesco, Carrefour, Uber etc.) to continuously improve effectiveness.
Ensure strong linkage between media exposure and commerce outcomes (conversion, basket, sales uplift).
1. Performance, Measurement & ROI
Define and deploy a regional retail media measurement framework, covering:
Sales impact and incrementality
ROI and efficiency
Share of voice and visibility
Shopper engagement and conversion
Drive adoption of closed-loop measurement and retailer data integration.
Provide clear performance reporting and actionable insights to regional and market stakeholders.
Continuously optimise investment allocation across retailers and formats.
1. Data, Tech & AI Enablement
Accelerate adoption of retail media data, audiences and first-party insights to improve targeting and effectiveness.
Partner with Data & MarTech teams to scale automation, AI-driven optimisation, and advanced attribution.
Ensure markets leverage retailer data ecosystems and clean rooms where available.
1. Stakeholder & Agency Leadership
Lead cross-functional collaboration across:
Regional Media Hub
Commercial & Customer teams
In-market media and marketing teams
Global retail media and digital teams
Manage and elevate agency and platform partner performance.
Act as a thought leader and influencer, driving adoption of retail media best practices across markets.
Qualifications & Experience

Experience

8–10+ years in retail media, digital media, eCommerce or shopper marketing
Strong experience working with retailer platforms and RMNs (e.g., Amazon Ads, Criteo, CitrusAd etc.)
Proven track record of delivering commercial growth through media and commerce integration
Experience operating in multi-market, matrixed organisations
Strong exposure to customer / commercial teams and JBP processes
Technical Skills & Knowledge
Deep understanding of:
Retail media ecosystems and platforms
Omnichannel shopper journeys
Measurement, attribution and incrementality
Strong grounding in:
Data-driven marketing and audience strategy
Media effectiveness and ROI optimisation
Regulatory and responsible marketing frameworks

Worker Type :

Regular

Primary Location:

Sao Paulo

Additional Locations :

Job Posting Start Date :

2026-07-23
With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love.
From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible.
Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people.
Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future.
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Regional Retail Media Manager – Hub

About this role

Key Responsibilities

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