Regional Media Manager

About the Role The Regional Media Manager is responsible for defining and implementing Region-level media guidelines in full alignment with Area Media guidelines and Region priorities, overseeing budget allocation and ensuring compliance with Group Media Procurement standards. The role leads the evolution of the region's media strategy, drives digital transformation, and ensures local relevance, brand visibility, and ROAS accountability across campaigns. What You'll Do

• Define Region Media guidelines and strategies by category in alignment with Region Brand strategy, Area guidelines, and HRM/RMMC priorities.
• Define and manage the Region Media Budget and mix, ensuring coherence with Area Procurement standards and annual planning.
• Lead digital transformation and develop a Media Roadmap, integrating visibility, retail media and social influencer activities.
• Oversee media activities and campaigns; ensure compliance with Group Media Procurement standards and rigorous agency performance reviews.
• Monitor KPIs and campaign results, maintain media tracking with qualified third-party data, and report to HRM and Area Media Manager.
• Act as regional focal point for global media pitches, ensuring alignment with Area Media Manager and HRM.
• Leverage advanced planning tools (consumer journey, touchpoints) and explore AI solutions to boost efficiency and effectiveness.
• Integrate retail media into the media mix to drive brand growth and sales targets with transparent budgeting and ROAS accountability.
• Foster cross-functional collaboration across marketing and commercial teams to align media with business priorities.
• Lead and mentor external agencies and internal teams in a matrix organization, upholding integrity and governance.
• Provide documentation and validation for campaign performance (airing certificates, reports, post-tracking data). What We're Looking For
• 10+ years of relevant experience in agency and/or in-house media roles.
• Proven ability to maximise cooperation between agencies and marketing teams and work effectively in cross-functional/matrix organizations.
• Deep understanding of local media consumption trends and Ferrero category channels.
• Strong business acumen with meticulous attention to detail and a big-picture mindset.
• Solid knowledge of media metrics and the ability to distill insights to improve touchpoint planning and efficiency/effectiveness.
• Excellent communication, presentation, and strategic influencing skills.
• Experience leading analysis, synthesis and modelling to support strategic decisions.
• Track record of delivering results in collaboration with marketing, sales and product teams. Nice to Have
• Experience with digital analytics tools, data-driven decision making and AI-enabled media planning.
• Retail media experience and knowledge of omnichannel strategies.
• Prior experience in consumer goods/food & beverage environments. Compensation & Benefits
• Salary and benefits not disclosed in the posting.