Regional Marketing Manager - LATAM (Brazil focus)

Job title: Regional Marketing Manager - LATAM (Brazil focus)

About the Role

Regional Marketing Manager for LATAM with a primary focus on Brazil. Own the regional marketing strategy and pipeline outcomes, translating Atlassian's AI/platform narrative into in-market messaging and opportunities. Collaborate with sales, PMM, demand gen, events, and partner marketing to drive pipeline and be the voice of LATAM inside marketing.

What You'll Do

• Own a regional pipeline target and directly generate and accelerate pipeline for LATAM sales.

• Diagnose performance gaps and recommend changes when the region underperforms.

• Bring Atlassian's AI and platform transformation story to life in-market — translate global narratives into locally resonant proof points, customer stories, and campaign themes.

• Build and execute the regional marketing strategy in close partnership with sales leadership.

• Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis.

• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on regional needs.

• Translate regional market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisions.

• Be the voice of LATAM inside the marketing organization — ensure regional priorities are represented in planning.

• Partner with regional sales leaders to align on target accounts, segment priorities, and go-to-market motions.

• Coordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mix.

• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reach.

• Manage the regional activity calendar and ensure all motions ladder up to the pipeline plan.

• Measure, analyze, and report on regional performance to marketing and sales leadership.

• Oversee adaptation of global content and campaigns to ensure relevance — and flag when global programs won't land in-market.

• What We're Looking For

• 6-7+ years in B2B marketing with a regional or market-level focus (field marketing, demand gen, or regional marketing).

• Experience generating pipeline for a sales organization — you’ve owned a number, built programs to hit it, and can speak to how your work created revenue opportunities.

• Strong AI fluency — you actively use AI tools in your marketing workflow and can articulate how AI changes the marketing playbook.

• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives.

• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action.

• Track record of influencing cross-functional teams — not just coordinating with them.

• Self-starting tendencies with an ability to drive projects forward without waiting for permission.

• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages.

• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them.

• Experience with marketing automation and CRM (Salesforce & Marketo a plus).

• Brazilian Portuguese native essential.

• Nice to Have

• Experience marketing platform or enterprise transformation products to C-suite buyers.

• Familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions — and an understanding of how they complement each other.

• Familiarity with Atlassian's product suite and the "system of work" value proposition.

• Background in a high-growth B2B SaaS company navigating a major product or positioning shift.

• Compensation & Benefits

• Atlassian designs equitable, explainable, and competitive compensation programs. The baseline of the range is higher than the typical market range, with most candidates hired near this baseline.

• In the United States, three geographic pay zones exist; Zone A: $127,800 - $166,850; Zone B: [not disclosed in posting].

• Benefits details are not specified in the posting.