Regional Marketing Manager

About the Role AbbVie's Regional Marketing role focuses on partnering with regional sales teams to plan and execute targeted marketing programs, gather market insights, and align regional activities with brand strategies to drive sales and margins across markets in the region. What You'll Do

• Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information; assist to create and develop national marketing programs and tools that are targeted and ensure the implementation in local to achieve local sales and margin goals; support the development of regional marketing planning including program and materials, evaluate its effectiveness; support the preparation of realistic & achievable objectives, strategies and tactics for local business development.
• Assist central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry; support the regional implementation of the product promotion and growth initiative activities; provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region; coordinate with local sales team for any update to align product strategies; provide training support to regional sales force on product knowledge and market intelligence.
• Identify the opinion leaders in the respective region; establish and keep professional relationship with local KOLs; provide the sufficient support to local KOLs for regional marketing activities.
• Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective region; manage quarterly / annual expense within budget in respective region. What We're Looking For
• Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus.
• Industry experiences: Minimum 3 years working experience in Pharmaceutical industry.
• Position experiences: Minimum 2 years working experience on central or local marketing; Minimum 1 year sales working background is preferred.
• Language Skills: Fluent in English both oral and written.
• Computer Skills: Working knowledge, especially good at Excel and PowerPoint.
• Mobility: Willing to travel frequently.
• Other Special requirements: Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus; Good understanding of business and product knowledge with marketing sense; Strong communication, interpersonal and presentation skill; Strong analytical skills including business and financial management; Autonomy/Independence, Assertiveness; a polished professional presence is essential; Should be self-motivated, creative and well organized. Nice to Have
• MBA is a plus.
• Thorough understanding of the healthcare industry is a plus.