Regional Marketing Executive (Automobile)

Regional Marketing Executive (Automobile)

Role Purpose

• To execute approved marketing activities within the assigned territory to generate qualified leads, support dealers and maintain consistent brand visibility.
• The role serves as a link between the central marketing team, regional Sales teams, dealers and customers by ensuring effective activity execution, accurate lead tracking and timely market feedback.

Key Responsibilities

• Implement approved regional marketing plans by developing weekly activity schedules and coordinating timelines, resources and logistics with the Regional Marketing Lead.

• Execute dealer activations, product demonstrations, roadshows, events and local partnerships in line with approved marketing briefs.

• Generate, qualify and accurately record customer and trade enquiries, ensuring leads are assigned to the appropriate Sales contacts and recorded without duplication.

• Work with regional Sales teams and dealers to monitor lead acceptance and follow-up, document outcomes and escalate delayed handovers.

• Support priority dealers through approved point-of-sale materials, local promotions and product communication, while tracking outstanding support needs.

• Monitor brand visibility across dealer locations and showrooms, address issues within the scope of authority and coordinate necessary repairs or replacements through the Regional Marketing Lead.

• Conduct market visits to gather competitor information, customer feedback and channel insights, identifying local opportunities and escalating significant risks.

• Monitor approved marketing expenditure and assets, reconcile supporting documents, and submit accurate weekly updates and monthly performance reports.

• Key Performance Indicators (KPIs)

• Qualified Demand Generated: Measures the number of unique, qualified leads accepted by Sales from assigned marketing activities against the agreed territory target.

• Measurement Source: CRM system or controlled lead register.

• Performance Standard: Qualification criteria, lead attribution and targets will be agreed with the Regional Marketing Lead and Sales within the first 30 days. D