Regional Marketing Executive (Automobile)

Regional Marketing Executive (Automobile)

Posted: Oct 29, 2026 Expires: Not specified

The Simba Group is a conglomerate, operating in Nigeria’s key industry verticals including Communications, Agriculture, Software, Transportation, Power and Alternative Energy. We have over 20 years of experience in Nigeria, and in that time have developed loyal and strong distribution channels, across our range of products, as well as a deep understat...

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Regional Marketing Executive (Automobile)

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 3 - 5 years
• Location Lagos
• Job Field

Role Purpose

• The Regional Marketing Executive is responsible for executing approved marketing activities within the assigned territory to generate qualified leads, support dealers and maintain consistent brand visibility.
• The role serves as a link between the central Marketing team, regional Sales teams, dealers and customers, ensuring effective campaign execution, accurate lead management and timely reporting of local market insights.

Key Responsibilities

• Regional Marketing Execution: Translate approved regional marketing plans into weekly activity schedules, coordinating timelines, resources and logistics with the Regional Marketing Lead.

• Events and Activations: Execute dealer activations, product demonstrations, roadshows, events and local partnerships in line with approved briefs. Document completed activities and escalate potential delays or challenges promptly.

• Lead Generation and Management: Generate, qualify and accurately record customer and trade enquiries, assign leads to the appropriate Sales contacts and maintain an up-to-date lead register free of duplicates.

• Sales and Dealer Coordination: Work closely with regional Sales teams and dealers to facilitate lead handovers, monitor follow-up and escalate unresolved handovers. Sales teams retain responsibility for converting leads into sales.

• Dealer Marketing Support: Provide approved point-of-sale materials, promotional support and product communication to priority dealers, maintaining records of support delivered and outstanding requirements.

• Brand Visibility and Compliance: Conduct regular audits of dealer outlets and showrooms to ensure brand consistency. Address issues within the scope of authority and coordinate outstanding repairs or replacements with the Regional Marketing Lead.

• Market Intelligence: Gather competitor information, customer feedback and channel insights during market visits. Identify local marketing opportunities and promptly report significant market developments or risks.

• Budget and Asset Monitoring: Track approved marketing expenditure and promotional assets, reconcile supporting documents and ensure proper accountability for resources used.

• Reporting and Documentation: Submit accurate weekly activity updates and monthly performance reports covering campaign execution, lead generation, dealer support, expenditure and market insights.

• Key Performance Indicators (KPIs)

• Performance will be assessed against three core KPIs, with targets agreed with the Regional Marketing Lead and Sales team within the first 30 days.

KPI 1: Qualified Demand Generated:

• Definition: The percentage of the agreed territory lead-generation target achieved through unique, qualified leads accepted by the Sales team.
• Measurement Source: CRM system or controlled lead register.

Performance Requirements:

• Agree on portfolio-specific lead qualification criteria, attribution rules and territory targets within the first 30 days.
• Exclude duplicate leads and leads that have not been accepted by Sales.
• Review performance monthly.

KPI 2: Regional Marketing Activity Delivery:

• Definition: The percentage of activities scheduled in the approved territory marketing plan that are completed according to the agreed brief and accepted by the deadline.
• Measurement Source: Approved activity calendar and supporting completion evidence.

Performance Requirements:

• Establish a performance target within the first 30 days, based on the delivery baseline.

• Document approved changes to planned activities before their scheduled deadlines.

• Review performance monthly.

• KPI 3: Priority Dealer Support Coverage

• Definition: The percentage of priority dealers scheduled to receive support during the approved period who receive the agreed marketing support.

• Measurement Source: Dealer support plan and verified dealer visit or activity records.

Performance Requirements:

• Confirm the assigned priority-dealer list, agreed support commitments and coverage target with the Regional Marketing Lead within the first 30 days.

• Maintain accurate records of dealer visits and support delivered.

• Review performance monthly.

• Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration or a related discipline.

• Typically, 3–5 years of relevant experience in field marketing, trade marketing, channel marketing or brand marketing, with demonstrable hands-on execution experience.

• Experience supporting dealers, distributors or channel-led marketing programmes.

• Experience in the automotive, mobility, aftermarket or FMCG sectors is an added advantage.

• Proficiency in spreadsheets and CRM systems, or equivalent tools, for maintaining lead records, tracking expenditure and preparing reports.

• Ability to work from the assigned territory and travel frequently within the region.

• Strong communication and interpersonal skills, with the ability to engage effectively with dealers, customers and Sales teams.

Core Competencies:

• Field Marketing Execution and Attention to Detail
• Dealer and Stakeholder Engagement
• Planning, Organisation and Follow-through
• Reporting and Data Accuracy
• Local Market Awareness and Competitor Analysis
• Problem-solving and Initiative
• Cross-functional Collaboration

General Expectations:

• The Regional Marketing Executive is expected to demonstrate accountability, maintain accurate records, follow approved marketing plans and budgets, and work collaboratively with Sales and dealer partners to achieve territory marketing objectives.

• All marketing activities must comply with company policies, approved budgets and brand guidelines.

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