Regional Marketing Data Sourcing Lead

Regional Marketing Data Sourcing Lead

Job Title: Regional Marketing Data Sourcing Lead Location: Budapest Contract Term: Permanent

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

About the Function

This newly forming Budapest-based Marketing Operations & MarTech Hub serves as a strategic execution engine for EMEA markets. Working across media, digital, data, content, websites, digital shelf and marketing effectiveness, the team enables consistent, high-quality marketing delivery across the region.

The Hub helps markets scale capabilities, simplify ways of working and continuously improve performance through shared expertise, standardised processes and regional collaboration.

About the Role

The purpose of the role is to operate at the centre of the region’s data ecosystem — clarifying regional data needs and availability, deploying global intelligence products into markets, and turning data into activation and measurement that drives growth.

Top Accountabilities

• Articulate regional data needs and availability across consumer, commercial and insights, laddering up to global strategy.

• Deploy and embed global data products into markets as the voice of global products with local stakeholders.

• Deploy predictive audience segments and experimentation (A/B, incrementality, causal inference) with media, content, and marketing effectiveness.

• Act as the feedback loop to marketing data on priority product optimisations.

About You

• Strong understanding of data sourcing, consumer insights, and measurement frameworks to support data-driven decision making.

• Experience working with large-scale consumer datasets, CDPs, and marketing technology ecosystems.

• Proven ability to develop and deploy analytical models that deliver measurable business impact.

• Knowledge of causal inference, incrementality testing, and modern marketing measurement approaches.

• Strategic and commercially minded, with a focus on translating data into actionable insights and business outcomes.

Benefits

• Unique Family Leave opportunity

• We work without border - you will work with people from all over the world

• You will deal with world class brand portfolio

• Wide variety of thematic events, afterwork activities organized by employee communities

• Product Allowance to purchase company products from the staff shop

• We won the Fittest Workplace Award, of course we have a Gym

• Urban legend is true, we do have a Rooftop Bar

• Working with Us

• Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

• Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

• We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

• Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

• Ready to bring your best? This could be your opportunity.

• If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

• Recruitment Scam Warning

• Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

• Regular

Primary Location:

• Budapest

Additional Locations :

Job Posting Start Date :

• 2026-09-08

• With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

• Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

• With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

• DRINKiQ

• What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ

• Read More

• Follow Us

• Privacy Policy

• © 2026 Workday, Inc. All rights reserved.