About this role
Job title: Regional Category Lead SAMEA - All Genders
About the Role
The Regional Category Lead (RCL) drives regional marketing execution across Biocodex markets through partnerships. In markets with direct operations, the RCL supports local Heads of Marketing and their teams in Biocodex subsidiaries. Acting as a strategic partner to both external partners and internal teams, the RCL ensures excellence in brand execution and maximizes local market impact by applying state-of-the-art marketing standards. Marketing strategy execution is based on two pillars: HCP-driven (Healthcare Professionals): Engagement and activation of medical communities through scientific, educational, and medico-marketing initiatives; DTC-driven (Direct-to-Consumer): Empowerment and activation of consumers through omnichannel communication strategies, including TV, digital engagement, and e-commerce initiatives.
What You'll Do
- Regional Strategic Marketing: Develop and implement the regional marketing strategy aligned with Biocodex's global priorities, ensuring strong HCP and DTC execution. Build and lead the annual regional marketing plan, including communication strategy, KOL engagement, omnichannel and e-commerce roadmaps, and resource allocation. Continuously monitor market dynamics (competition, trends, customer behaviors) and provide actionable insights. Advise the Region and Global teams on regional events and campaign deployment strategies.
- Operational Marketing Excellence: Drive impactful communication of marketing strategies to partners and provide support to subsidiaries via seminars and Business Reviews. Ensure flawless execution of HCP and DTC-driven plans through partners and in collaboration with subsidiaries. Review and challenge local marketing plans; provide strategic recommendations to optimize brand growth and optimize ROI. Monitor brand performance through KPIs (market share, ROI, customer engagement metrics) to ensure objectives are achieved. Guarantee ROI optimization to enable data-driven decision making. Produce and adapt marketing content in collaboration with regional and global teams.
- Cross-functional and Partner Engagement: Deploy global initiatives (tools, best practices, key projects) across all countries in the region. Provide relevant category insights to nourish the global strategy and key projects. Mobilize internal expertise (Cx, Marketing, Medical, Digital, Trade) to reinforce execution excellence. Coordinate medico-marketing events (symposia, congresses, seminars, training) with both partners and subsidiaries.
- Regional Team Contribution: Contribute marketing expertise to Business Reviews and regional strategic discussions. Define, manage, and monitor the regional marketing budget with strategic rigor.
What We're Looking For
- Master's degree in Business, Marketing, or Life Sciences (with additional business qualifications).
- At least 5 years' experience in marketing and/or business positions.
- Proven experience in operational marketing.
- Healthcare or pharmaceutical sector experience highly preferred.
- Experience in digital marketing is an asset.
- Fluent in English; additional languages are a plus.
Nice to Have
- Additional languages beyond English are a plus.
- Experience with regional strategy and cross-functional collaboration.