Regional Brand Manager

Regional Brand Manager

Regional Brand Manager

Regional Brand Manager

Regional Brand Manager

About this position

• Grow the APAC Henkel Beauty Care Professional revenues by successfully developing and launching innovations. Outperform the competition with disruptive new products.

What you’ll do

• NEW PRODUCTS DEVELOPMENT: focus in color category:

• Market intelligence: develops trend reports, shares insights regionally, supports the ideation process.

• Provides category expertise and identifies white spots.

• Executes assigned New Product Development projects including conceptualization, validations, development and implementation.

• Steers projects according to Henkel’s innovation process together with functional teams (R&D, Packaging, NPI, Supply Chain, Purchasing, Legal, Agencies, Production etc.) to ensure on-time and on-budget launches.

• LAUNCH PLANNING:

• Reviews local launch plans efficiency to drive awareness, consideration, conversion, education and purchase.

• Launch tracking: improves the launch tracking tools and coordinate with markets to optimize launch performance.

• Regional Campaign:

• plan and execute regional marketing plan.

• COMMUNICATION:

• Supports in bridging markets with the global teams: cascading launch dossiers and marketing information and escalating market requests.

• Constantly communicates with markets and supports including best practices sharing.

• What makes you a good fit

• Master’s Degree or Bachelor’s Degree with working experience in MKT.

• 5 or above years’ MKT experience, 2 year at least NPD related experience required.

• Beauty Industry preferred.

• Fluent in English/logical thinker.

• International exposure preferred like overseas study or working experience.

• Self motivated /resilient /logic thinker.

• Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year

• Diverse national and international growth opportunities

• Global wellbeing standards with health and preventive care programs

• Gender-neutral parental leave for a minimum of 8 weeks

• Employee Share Plan with voluntary investment and Henkel matching shares

• Comprehensive Group Insurance Scheme

• Annual Physical Examination

• Flexible Benefits cover for dependents

• Company Products Discount

• At Henkel

• At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

Job ID:

• 26101729

Job Locations:

• China, Shanghai

Application Deadline:

• As long as the vacancy is listed on our Career Site, we are happy to receive your application

• About Henkel

• Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.

• Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.