Regional Admission Counselor (Dallas-Fort Worth Region)

Job title: Regional Admission Counselor (Dallas-Fort Worth Region)

About the Role McMurry University seeks an energetic Regional Admission Counselor to serve as the primary recruitment representative for the Dallas-Fort Worth region. The role focuses on building strategic relationships, managing a recruitment territory, and guiding prospective students from inquiry through enrollment. This position serves as the face of McMurry University in the DFW market and involves extensive travel.

What You'll Do

• Territory Management & Recruitment: Develop and execute a comprehensive territory recruitment plan for assigned DFW counties; Build and maintain relationships with high school counselors, administrators, teachers, coaches, and community leaders; Conduct and/or attend at minimum 3 high school visits, college fairs, transfer fairs, and community events per week during the school year; Identify opportunities to increase awareness and enrollment within assigned markets; Maintain regular communication with prospective students and families; Maintain membership in DARN (DFW Admissions Regional Network).
• Student Recruitment & Enrollment: Counsel prospective students and families regarding admissions requirements, academic programs, scholarships, financial aid, campus life, and the enrollment process; Manage a recruitment funnel from inquiry through enrollment; Conduct individual appointments, virtual meetings, and group presentations; Follow up with prospective students through phone, text, email, and CRM campaigns; Assist students in completing admissions and financial aid requirements.
• Relationship Development: Develop partnerships with high schools, community colleges, churches, homeschool organizations, and community groups; Coordinate counselor breakfasts, regional receptions, and recruitment events; Engage McMurry alumni and supporters within the DFW region to support recruitment efforts; Partner with coaches, faculty, and university representatives when appropriate.
• Event Support: Assist with planning and execution of Preview Events, Admitted Student Days, Campus Visit Programs, Special Enrollment Events, SOAR; support the execution of Student Orientation and Registration between June and August; Travel to campus periodically to support major admissions initiatives.
• Data & Reporting: Maintain accurate records within the University's CRM system; Track recruitment activity and enrollment outcomes; Analyze territory trends and recommend strategies for improvement; Submit regular reports regarding territory performance and recruitment efforts.

What We're Looking For

• Bachelor's degree required; Valid driver's license and ability to travel extensively throughout the DFW Metroplex; Excellent interpersonal, communication, and presentation skills; Strong organizational and time management abilities; Ability to work independently while contributing to a collaborative admissions team; Proficiency with Microsoft Office and CRM technology.

Nice to Have

• Previous admissions, enrollment management, recruitment, sales, marketing, or relationship-management experience; Experience in higher education; Familiarity with CRM systems such as Slate, Jenzabar, or similar platforms; Experience conducting presentations and public speaking; Bilingual in English/Spanish is highly preferred.

Compensation & Benefits

• Salary and benefits not disclosed in posting.