Reels and Content Creator

Bridge Talent Management

Reels and Content Creator

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 4 years
• Location Nairobi
• Job Field Content, Editorial and Journalism

Key Responsibilities

• Conceptualise, film, and edit high-quality Reels and short-form videos for Instagram, TikTok, and Facebook.

• Capture compelling visual content across the establishment's restaurants, accommodation, spa, gym, swimming pool, cinema, and events.

• Identify and execute content opportunities independently, without requiring constant supervision.

• Cover events, food presentations, guest experiences, promotional activities, and behind-the-scenes moments.

• Develop creative concepts and visual stories that showcase the establishment's experiences and appeal to its target clientele.

• Collaborate with the Marketing Team to promote offers, experiences, events, and other marketing initiatives.

• Apply current social media trends, formats, and audio while maintaining a consistent luxury brand identity.

• Ensure high-quality production through effective use of lighting, camera angles, transitions, sound, and colour grading.

• Create engaging captions and support the development of content calendars and campaign ideas.

• Monitor content performance, including reach, views, engagement, enquiries, and audience growth, and recommend improvements.

• Maintain a consistent flow of fresh, engaging content while meeting agreed deadlines and quality standards.

• Ensure all content reflects the brand's positioning and contributes to its visibility and commercial objectives.

• Requirements & Qualifications

• Degree in Digital Marketing, Media Production, Film, Photography, Communications, or a related field.

• At least 4 years of practical experience in content creation, videography, photography or social media content production.

• A strong portfolio demonstrating personally conceptualised, filmed, and edited Reels or short-form videos is mandatory.

• Experience in hospitality, lifestyle, travel, entertainment, or luxury brands is highly preferred.

• Strong proficiency in CapCut, Adobe Premiere Pro, or similar video-editing software.

• Excellent videography and photography skills, with a good understanding of lighting, framing, transitions, sound, and colour grading.

• Basic graphic design skills using Canva or Adobe Creative Suite.

• Good understanding of Instagram, TikTok, and Facebook algorithms, trends, audience engagement, and content performance.

• Ability to translate marketing objectives and audience preferences into compelling visual content.

• Willingness to work on-site in Muthaiga and cover events or activities outside standard working hours when required.

• Key Competencies

• Strong creative ability and visual storytelling.

• Understanding of luxury branding and aesthetics.

• Marketing-oriented mindset and audience awareness.

• Initiative and ability to work independently.

• Excellent attention to detail.

• Innovation and adaptability to emerging trends.

• Strong time management and consistency in delivery.

• Ability to create content that drives engagement and customer interest.

• Professionalism, collaboration, and accountability.

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