About this role
Company Description
EMMA
Job Description
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5-7 years in PR, ideally in fashion, luxury, beauty or lifestyle
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A proven record leading campaigns, launches, events and influencer partnerships
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A strong media and influencer network in Egypt (GCC experience is a strong plus)
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Excellent written and spoken Arabic and English
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Sharp negotiation, presentation and crisis-management skills
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A clear grasp of paid vs organic usage, licensing, approvals and creator rights
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Comfort managing budgets, contracts, agencies and reporting
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A bachelor's in PR, communications, marketing, media or a related field
You'll work closely with Marketing, Social Media, Content, E-commerce, Retail and Customer Care, and make sure everything EMMA says publicly sounds like EMMA.
Qualifications
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The annual PR and communications strategy, built around brand and business goals
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PR campaigns for launches, collections, events, collaborations and announcements
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Relationships with fashion editors, journalists, stylists, influencers, celebrities and industry partners
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Earned media: press releases, pitches, interviews, press kits, and the quality and sentiment of every mention
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Influencer and celebrity relations end to end: outreach, negotiation, agreements, deliverables and usage rights
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Regional media and influencer databases
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PR agencies and suppliers, with clear briefs, timelines and budgets
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Event and fashion show PR: guest lists, press attendance, interviews and coverage
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Crisis communication plans and official responses
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The PR budget, monthly and post-campaign reporting, and proof that spend delivers brand value