Public Relations

Public Relations

About Us

We serve and advance the people who feed and build a growning world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The North America Case IH Public Relations role is responsible for strengthening the earned media presence of CNH’s agricultural brands across the region. This position leads regional PR strategy, storytelling, media relations, and market coordination to ensure consistent, relevant, and high-impact communication aligned with global brand direction.

Key Responsibilities

• 1. PR Strategy & Editorial Planning • Develop and execute the NA PR strategy, including editorial calendars, narrative priorities, and regional messaging. • Align all regional plans with global brand communications and product launch timelines.
• 2. Media Relations & Press Office Management • Establish and nurture direct relationships with Tier 1 agricultural trade media and mainstream outlets across NA where appropriate. • In cases where the local market manages direct relationships, this role is responsible for coaching and coordinating these media interactions through the respective market communications offices, ensuring consistent and effective engagement with all NA media partners. • Lead proactive pitching, interviews, feature placement, and spokesperson preparation. • Manage day-to-day press office operations and support local markets as needed.
• 3. Content Development • Write and edit press releases, op eds, Q&As, speeches, media kits, and messaging documents. • Translate technical and complex topics into clear, compelling stories for diverse audiences.
• 4. Market Enablement & Governance • Coach market communication specialists and ensure timely local execution of global/regional go-to-market activities. • Ensure brand guidelines, tone of voice, and messaging frameworks are respected across markets. • Gather insights and best practices to strengthen regional consistency and effectiveness.
• 5. Integrated Campaigns & Events support • Partner with social, events, product marketing, and agencies to deliver integrated campaigns across paid/owned/earned/shared channels. • Coordinate and support media events, press conferences, fairs, and field demos.
• 6. Issues and Crisis Communications Readiness • Support alignment with global protocols for issues and crisis responses, ensuring consistent, accurate regional messagi