Provincial Manager, Atlantics

Job title: Provincial Manager, Atlantics

Join Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd., Where Moments Matter

At Corby and Hiram Walker, we’re more than a company - we’re curators of unforgettable moments. Our portfolio boasts some of Canada’s most iconic and award-winning brands, including J.P. Wiser’s, Lot No. 40, Pike Creek, and Gooderham & Worts Canadian whiskies, Polar Ice vodka, Lamb’s rum, Ungava gin, McGuinness and Cabot Trail liqueurs, Ace Beverage Group’s Cottage Springs, Cabana Coast, Liberty Village, and Good Vines, and Foreign Affair wines. But that’s just the beginning.

Through its affiliation with Pernod Ricard, Corby represents leading international brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, The Glenlivet, Beefeater and Malfy Gins, a leading portfolio of American whiskey brands including Jefferson’s, Rabbit Hole, and Skrewball whiskey, and Perrier-Jouët and Mumm champagnes, – making our portfolio the most comprehensive in the market.

Why Choose Us?

Igniting Conviviality: Derived from the French word “convivialité,” our ethos centres on human connection, authenticity, and friendliness. We create moments that matter, starting with how we work together.

Progressive Opportunities: Fuel your ambition with outstanding career prospects and rewards. Whether you’re a seasoned professional or just starting your journey, we’re invested in your growth.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role is $90,200.00 to $112,800.00. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Location: Halifax, Nova Scotia, Canada

Note: the ideal candidate will live in or within commuting distance to Halifax. If you are not currently in Halifax, we welcome all candidates who are willing to relocate.

Your Opportunity

As a Provincial Manager, you will take the lead in shaping our regional sales strategy while managing top key accounts across our Atlantic Provinces. New Brunswick, Nova Scotia, PEI, and Newfoundland. Reporting to the SR Director Sales, Eastern Canada, you will collaborate with cross-functional teams, from Brand Managers to Trade Marketing experts, to turn consumer insights into actionable strategies that drive growth. This is more than a role; it’s your chance to inspire and coach a high-performing team of District Managers and part-time merchandising professionals to exceed business objectives.

What You’ll Do

• Strategic Leadership: Develop and execute the regional sales strategy in collaboration with the Regional Sales Director. Monitor key performance indicators and provide commercial recommendations to stay on track.
• Account Management: Build and maintain relationships with key clients, including provincial liquor boards, NSLC, and NLC. Lead the tactical planning and execution of programs in partnership with Trade Marketing.
• Team Development: Mentor, coach, and empower a team of District Managers through in-field coaching and regular performance huddles. Foster a culture of continuous learning and excellence.
• Operational Excellence: In collaboration with the SR Director, oversee regional pricing strategy, budget management, and activity calendar. Utilize CRM tools to track and report progress on sales objectives.
• Talent Management: Recruit, onboard, and guide new team members. Create an environment where everyone can thrive and contribute to our shared success.
• Market Insights: Stay ahead of industry trends, competitive activity, and consumer behavior to inform and enhance strategic decision-making.

What You Bring: You are a driven and dynamic leader who thrives in a competitive and fast-paced environment. You’ll be ready to bring your skills and passion to the table, including:

• Leadership

Experience

• Proven ability to coach, motivate, and manage teams to success.

• Sales Expertise: Strong foundation in sales strategy, negotiation, and customer relationship management.

• Analytical Thinking: Skilled in interpreting data to uncover insights and drive actionable strategies.

• Organizational Savvy: Adept at managing budgets, setting priorities, and delivering results under tight timelines.

• Industry Knowledge: previous beverage alcohol industry experience and category management experience are required.

• Education & Tools: Bachelor’s degree.

• Technical: proficiency in Microsoft Office; CRM experience.

• Travel & Flexibility: 25% - Flexibility to travel to all Atlantic Provinces.

• Valid driver’s license in good standing. Company car provided.

• This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.

• Join us in creating a vibrant, inclusive workplace where everyone’s voice matters. Apply today!