Programmatic Senior Manager
About this role
About the Role We are seeking an energetic Programmatic Senior Manager to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for building end-to-end campaign strategy across brands and ensuring client-delight as well as aligning with internal stakeholders. What You'll Do
- Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.
- Monitor & analyse programmatic campaign performance metrics utilizing data driven insights to identify areas of improvement & adjust strategies accordingly.
- Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo & geo & platforms to finally build an effective omni-channel plan.
- Maintaining oversight and proactive management of multiple campaign planning and execution activities.
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