About this role
About the Role As the Product Specialist for Application Equipment (Sprayers), you will drive the product value proposition regionally while delivering an exceptional customer experience. You will support national, regional, and local training events, key dealer and customer engagements, product issue resolution, and retail sales growth. The role focuses on converting product awareness into purchase by demonstrating value, building customer confidence, and helping dealers achieve retail unit and market share objectives. This position requires residence in Illinois, Wisconsin, Minnesota, or Iowa. What You'll Do
- Plan, manage and provide the value proposition to dealers and customers, including field days, training events, dealer meetings, and customer visits to achieve retail unit and share objectives for assigned products in the assigned territory.
- Serve as the marketing product expert resource for the assigned product to sales and marketing, with input to the platform, product management, and product development teams; drive the value proposition through training sessions in the assigned territories.
- Assist in development of key marketing training materials for assigned products for effective communication of product value, features and benefits to the respective commercial organization, dealer network, and other specialists' needs.
- Manage field inventory of assigned products in the assigned territory through setting and achieving dealer order writing objectives, transfer for retail, and retail actions, to achieve both retail and inventory objectives.
- Champion a positive customer experience throughout the sales cycle by partnering with dealers, customers, and field sales teams to deliver exceptional product demonstrations, training events, customer visits, and follow-up activities.
- Lead and support conversion-focused initiatives that move prospects through the buying process.