About this role
About the Role Product Specialist – All Purpose Platform (APH & APL Standard High) is a key member of CNH Industrial's Global Product Management team. The role represents the Voice of Customer throughout the product lifecycle and ensures the competitiveness, profitability, and long-term success of the assigned product portfolio. It serves as the primary link between Product Management and Product Development, collaborating with Platform, Engineering, Manufacturing, Quality, Testing, and Commercial teams to translate customer needs into specifications and to drive alignment with the Strategic Product Range Plan (SPRP). What You'll Do
- Represent the Voice of Customer throughout the product development process by collecting, analysing, and translating customer, dealer, and market feedback into product requirements.
- Identify product gaps, customer needs, emerging technologies, regulatory requirements, and market trends that influence future product development. Collaborate with Product Portfolio Management to ensure alignment with the SPRP.
- Lead competitive benchmarking and market intelligence to evaluate competing products in terms of performance, features, design, technology, quality, serviceability, total cost of ownership, and customer value proposition. Analyse industry trends, competitor launches, customer expectations, and regulatory developments to identify opportunities and define future product targets. Provide market insights and competitive intelligence to Product Management. What We're Looking For
- Experience representing the Voice of Customer and translating feedback into product requirements across cross-functional teams.
- Ability to identify gaps, emerging technologies, regulatory requirements, and market trends that influence product development.
- Experience with competitive benchmarking and market intelligence; ability to translate insights into actionable targets for the SPRP and product roadmap.
- Strong collaboration, communication, and stakeholder management skills to align product solutions with customer needs and business strategy.