About this role
Job title: Product Specialist
About the Role Adobe Advertising is seeking a Product Specialist to drive new bookings and ensure value realization for the Adobe Advertising Product Suite (DSP, DCO, Search, GenStudio), including potential alignment with CDP features. The role focuses on selling to Brands Direct 'Mid Market', collaborating with Adobe Customer Experience Orchestration sellers, and representing Creative Generative AI tools to advance creative performance in paid media. You should be comfortable in a fast-paced, startup-like environment with the ability to iterate on product and go-to-market in response to customer needs.
What You'll Do
- Drive the sales of Adobe Advertising Product Suite, including DSP, DCO, Search and GenStudio, with potential alignment to Adobe CDP features.
- Orchestrate cross-functional teams to understand market trends, identify customer needs, and competitive landscape within the generative AI and content space.
- Build the future by applying customer analytics and data-driven insights to develop comprehensive segmentation strategies for target markets.
- Own the outcome by developing and implementing a plan with prioritization across accounts that serves as a success roadmap to exceed the quota.
- Prospect and generate pipeline across a book of named accounts.
- Track and measure the efficiency of go-to-market initiatives, providing regular reporting and insights to sales ecosystem.
What We're Looking For
- Experience crafting GTM strategies along with a practical understanding of the technologies and tactics necessary for execution.
- The ability to take richness of the Adobe Ad Content Supply Chain story and turn it into value customers can understand and deliver on.
- A minimum of 10+ years of large enterprise-level software sales experience.
- An understanding of advertising ecosystem and ads managers to navigate successfully in identifying real prospects and achieving goals.
- Demonstrated history of achievement and consistently surpassing targets.
- Ability to work collaboratively in a team environment with team goals and metrics.
Compensation & Benefits
- Salary: USD 300,000 - 375,000 annually (U.S. pay range). Adobe presents starting salaries for sales jobs as total target compensation (TTC), combining base pay and commission, with incentives via commission plans.
- Short-term incentives through the Annual Incentive Plan (AIP).
- Some positions may qualify for long-term incentives through a new hire equity grant.
- Adobe offers comprehensive benefits programs.