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Product Sales Manager

Twyford Tile
Nairobi Posted Sep 26, 2026
On-site

About this role

Product Sales Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 5 years
  • Location Nairobi
  • Job Field Project and Program Management , Sales and Business Development

ABOUT THE ROLE

  • We are looking for an experienced and commercially driven Project Sales Manager to develop and secure building-material project opportunities across Kenya, with a strong focus on real estate, government, institutional, and large-scale construction projects.
  • The successful candidate will be responsible for identifying project opportunities at an early stage, developing relationships with key decision-makers, converting project leads into tile and building-material procurement orders, and managing projects from initial opportunity through negotiation, supply, delivery, payment, and after-sales support.
  • The ideal candidate should have a strong understanding of the Kenyan construction and real estate market, an established network among developers, contractors, consultants, architects, government project stakeholders, quantity surveyors, and procurement decision-makers, and proven experience in engineering/project sales.
  • Experience in tiles, ceramics, sanitaryware, surfaces, or other building materials will be highly advantageous.

KEY RESPONSIBILITIES

  • PROJECT DEVELOPMENT & BUSINESS GENERATION

  • Identify and develop new real estate, government, institutional, commercial, hospitality, and other large-scale construction projects across Kenya.

  • Proactively build relationships with developers, contractors, consultants, architects, quantity surveyors, procurement teams, project managers, and other key stakeholders.

  • Identify projects at the early planning, design, tender, procurement, and construction stages.

  • Develop project leads into qualified business opportunities and ultimately into confirmed procurement orders.

  • Build and maintain a strong project pipeline to achieve agreed sales targets.

  • Take ownership of project sales targets and revenue generation.

  • PROJECT LIFECYCLE MANAGEMENT

Independently manage assigned projects from initial development through completion, including:

  • Project Identification → Client Development → Specification → Quotation → Negotiation → Contract/Order → Supply Planning → Delivery → Installation/Inspection → Payment Collection → After-Sales → Project Closure

Responsibilities will include:

  • Understanding project requirements and specifications.

  • Working with clients and consultants to identify appropriate product solutions.

  • Preparing and presenting quotations and commercial proposals.

  • Negotiating pricing and commercial terms within approved company guidelines.

  • Coordinating orders and supply schedules with internal teams.

  • Following up on production, stock availability, logistics, and delivery.

  • Coordinating site deliveries and addressing project-related issues.

  • Monitoring project progress through to completion.

  • Following up on outstanding payments and supporting timely collection.

  • Maintaining strong client relationships throughout the project lifecycle.

  • PROJECT SPECIFICATION & PRODUCT DEVELOPMENT

  • Identify opportunities to have company products specified into upcoming projects.

  • Work closely with architects, designers, engineers, quantity surveyors, contractors, and developers to promote appropriate product solutions.

  • Understand project specifications and recommend suitable tiles, surfaces, sanitaryware, and complementary building products.

  • Monitor changes in project specifications and procurement requirements.

  • Identify opportunities to increase product penetration within existing projects.

  • CLIENT RELATIONSHIP MANAGEMENT

  • Develop and maintain strong relationships with key project stakeholders.

  • Establish trusted relationships with developers, contractors, consultants, procurement teams, government stakeholders, and other decision-makers.

  • Conduct regular client and project visits.

  • Understand client requirements and anticipate potential project needs.

  • Maintain professional relationships throughout and after project completion.

  • Develop long-term accounts and repeat business opportunities.

  • CUSTOMER COMPLAINT & PROJECT ISSUE RESOLUTION

  • Take ownership of project-related customer complaints and execution issues.

  • Handle concerns relating to product quality, delivery delays, product specifications, installation results, quantities, and other project requirements.

  • Coordinate with relevant internal departments to establish the root cause and develop practical solutions.

  • Ensure complaints are resolved promptly and professionally.

  • Maintain clear records of complaints, actions taken, and final resolution.

  • Protect customer relationships and minimize the commercial impact of project issues.

  • PROJECT PIPELINE & MARKET INTELLIGENCE

  • Develop and continuously update a comprehensive project pipeline database.

  • Monitor projects by stage, value, location, client, contractor, consultant, procurement status, expected completion, and sales potential.

  • Track upcoming projects before they reach the procurement stage.

  • Gather information on project budgets, specifications, procurement plans, decision-makers, tender timelines, and competing suppliers.

  • Provide regular project pipeline and market intelligence reports to management.

  • Identify first-mover opportunities and recommend early engagement strategies.

  • COMPETITOR & MARKET ANALYSIS

  • Monitor competitor activities within the Kenyan project and building-materials market.

  • Track competitor project wins, product positioning, pricing, customer relationships, distribution strategies, and market presence.

  • Monitor major tile and building-material competitors, including SAJ Ceramics and other local and imported brands.

  • Identify competitor strengths, weaknesses, pricing trends, product gaps, and market opportunities.

  • Provide actionable competitor intelligence to Sales, Marketing, and Management.

  • Develop strategies to improve the company's competitiveness in project sales.

  • TENDER & GOVERNMENT PROJECT OPPORTUNITIES

  • Monitor relevant government and institutional project opportunities, tenders, and procurement announcements.

  • Identify projects where company products may be specified or supplied.

  • Develop relationships with relevant project stakeholders while maintaining full compliance with applicable procurement laws and company policies.

  • Coordinate internally on tender requirements, technical submissions, quotations, samples, and supporting documentation.

  • Track tender and procurement processes through to award and order placement.

  • SALES & COMMERCIAL PERFORMANCE

  • Achieve agreed monthly, quarterly, and annual project sales targets.

  • Develop sales forecasts based on the project pipeline.

  • Monitor conversion rates from project leads to quotations and confirmed orders.

  • Maximize sales opportunities across tiles and relevant complementary products.

  • Negotiate commercially viable deals within approved authority levels.

  • Monitor gross margins and commercial performance of project orders.

  • Identify opportunities for repeat orders and account expansion.

  • CROSS-FUNCTIONAL COORDINATION

Work closely with:

  • Sales

  • Marketing

  • Product

  • Factory

  • Supply Chain

  • Logistics

  • Finance

  • Customer Service

  • Technical/Engineering teams

  • to ensure smooth execution of project orders.

  • The Project Sales Manager will be expected to coordinate internally and ensure that commitments made to customers are followed through to completion.

  • QUALIFICATIONS & EXPERIENCE

  • Academic Qualifications

  • Bachelor's Degree or Diploma in Engineering, Architecture, Construction Management, Building Technology, Business Administration, Marketing, Sales, or a related field.

  • Additional training in sales, project management, construction, or building materials will be an advantage.

  • Professional Experience

  • Minimum 5 years of proven experience in project/engineering sales within the building materials industry.

  • Experience selling tiles, ceramics, sanitaryware, surfaces, construction materials, or related products is highly preferred.

  • Demonstrated experience managing large-scale construction, real estate, government, institutional, or commercial projects.

  • Proven track record of achieving project sales targets and converting project opportunities into orders.

  • Experience working with developers, contractors, arcit

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