Product Sales Manager- FMCG( Unga, Oil, Animal Feeds And Packaging Bags

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Posted: Oct 1, 2026

Deadline: Not specified

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We are a Human Resource Management Consulting Company based in Nairobi Kenya providing a comprehensive range of Human Resources Solutions with your business needs and focus in mind.

Product Sales Manager- FMCG( Unga, Oil, Animal Feeds And Packaging Bags

• Job Type Full Time
• Qualification BA/BSc/HND , Postgraduate Diploma
• Experience 6 - 8 years
• Location Nairobi
• Job Field Sales and Business Development

Key Responsibilities

• Sales Planning & Key Account Development

• Set annual/quarterly targets for wheat flour across both B2C (retail) channels and B2B (bakeries, food, Oil, Animal Feeds or bags manufacturers).

• Personally drive key account management for large bakery and industrial customers — contracts, supply agreements, joint business plans.

• Own the wheat flour, Maize Flour, Oil, Animal Feeds or Packaging Bags product-line P&L (volume, price, mix, trade spend).

• Team Leadership & Field Management

• Manage, coach and develop Sales Representatives covering both retail and institutions

• Conduct joint calls, monitor call discipline, and build technical selling capability (bakery application knowledge).

• Channel Strategy & Distribution

• Optimize coverage across modern trade, general trade, and direct bakery distribution.

• Grow penetration among bakeries/OIL, feeds/bags and food-service accounts; manage distributor performance.

• Ensure shelf presence, price compliance, and consistent stock levels.

• Pricing & Trade Terms

• Execute the pricing framework under the Head of Commercial, maintaining competitiveness in a price-led market while protecting margin.

• Design programs to maintain institutional loyalty and volume-incentive schemes.

• Market Intelligence & Forecasting

• Track competitor brands, institutional activity, and raw-grain price movements affecting margin.

• Deliver accurate demand forecasts and monthly performance reporting.

• Cross-Functional Coordination

• Align with Supply Chain and Production on quality consistency and availability.

• Partner with Marketing on branding, packaging, and bakery-sector promotions.

• Key Performance Indicators

• Wheat flour sales volume and revenue vs. target

• Key accounts/institutional growth and retention

• Market share and distribution coverage

• Gross margin and trade spend ROI

• Team productivity and attainment

• Forecast accuracy

• Work Relationships

• Internal: Head of Commercial, Marketing Manager, Supply Chain & Production, Sales Admin & Commercial Analyst, Head of Finance

• External: Bakery customers, food manufacturers, distributors, wholesalers, retail buyers, relevant trade bodies

• Academic & Professional Qualification

• Essential: Postgraduate diploma/certificate in Sales & Marketing (e.g., CIM); food/agribusiness qualification

• Desirable: Bachelor’s degree in business, commerce, or a related field

• Work Experience & Skills

• Essential: 6–8 years in FMCG (wheat flour, Maize Flour, Oil, Animal Feeds or Packaging Bags) or food-ingredient sales; at least 2–3 years managing field sales teams and B2B key accounts

• Essential: Strong negotiation, relationship-building, and people-management skills

• Desirable: Experience selling flour or bakery ingredients to industrial/artisanal bakeries; familiarity with food-grade quality and supply expectations

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