Product Owner - Shop (x/f/m)

Welcome to DKB AG.

How can customers find the banking products that fit their lives? You are responsible for the continued development of the digital product overview and the entry points to product details on the web and in the DKB app. This helps customers discover relevant offers quickly and easily find out what steps they can take next. Together with your team, you combine clear navigation with personalized recommendations and the goals of Sales and Communications.

Your responsibilities:

• You shape the product overview and entry points to product details on the web and in the app so customers can easily find relevant offers, learn more about them and take the next steps directly.
• You prioritize requirements transparently and based on their expected impact, translating them into clear tasks for your full-stack team.
• You guide product ideas from discovery through implementation, working closely with Engineering, Design and Research.
• Together with the CRM team, you further develop personalized, cross-channel communications that reach customers in ways that are relevant to their situation.
• You coordinate with Sales and Communications, clarify goals and requirements, and keep stakeholders informed.
• You measure the impact of product enhancements using relevant metrics, customer feedback and research, and use your findings to drive further improvements.

Qualifications

• You have practical experience as a Product Owner or in digital product management, ideally in banking or another regulated environment.
• You are familiar with working in agile, cross-functional teams and can structure and prioritize requirements clearly.
• You consistently put customers first and know how to balance their needs with the company’s goals.
• You have experience with digital frontends and can confidently discuss solutions and dependencies with frontend and backend developers.
• You work consistently with hypotheses and data. Using web analytics and other suitable methods, you measure and assess product performance and derive ongoing improvements.
• You have very good German (B2+) and good English skills. You communicate clearly, facilitate discussions involving different perspectives, and work reliably with stakeholders and closely with adjacent teams.