Product Merchandising Manager

SBH

• Product Merchandising Manager

• Department:

Merchandising

• Job Type:

Full-time

• Location:

Boulder CO

• Job Order ID:

10769

• Title: Product Merchandising Manager

Role Responsibilities:

• Product Strategy & Seasonal Assortment

• Build and manage seasonal product assortments aligned to the brand’s strategy, customer needs, category opportunities, and revenue goals.

• Develop and maintain line plans, category architecture, assortment breadth and depth, color and size strategies, and product lifecycle recommendations across seasonal and core products.

• Translate company and product strategy into clear product briefs that define the customer need, use case, competitive context, target price, margin objective, and commercial opportunity.

• Balance innovation, franchise growth, core continuity, and newness to create a cohesive assortment with clear choices and productive SKU counts.

• Create and present seasonal assortment strategies, visual line plans, and product recommendations to leadership and cross-functional partners.

• Business Analysis & Commercial Performance

• Analyze weekly, seasonal, and historical sales performance using revenue, units, sell-through, gross margin, return rate, inventory productivity, and SKU-level results to identify opportunities and risks.

• Lead pre-season planning and post-season hindsight, translating performance insights into actionable recommendations for future assortments, pricing, color, and category investment.

• Own SKU productivity analysis and recommend adds, drops, carryovers, extensions, and exits to improve assortment clarity and financial performance.

• Monitor consumer feedback, product reviews, channel insights, and marketplace trends to identify unmet needs and inform product opportunities.

• Partner with Planning and Finance to align line architecture, style counts, forecast inputs, and margin expectations with business targets.

• Pricing, Margin & Product Viability

• Develop pricing architecture and recommended retail prices that reflect the brand’s premium positioning, competitive landscape, customer value, and margin objectives.

• Partner with Product Development and Sourcing to evaluate cost, margin, minimums, lead times, and commercial viability throughout development.

• Identify margin or pricing risks early and guide cross-functional trade-off decisions while protecting product intent, quality, and customer value.

• Maintain a clear point of view on good-better-best pricing, opening price points, and category price ladders.

• Cross-Functional Product Creation & Execution

• Partner closely with Design and Product Development from concept through commercialization to ensure products meet customer, aesthetic, quality, margin, and timing objectives.

• Participate in product reviews, fittings, risk reviews, and milestone meetings, bringing a clear commercial and customer perspective to decisions.

• Collaborate with Sourcing, Materials, and Production to support commercialization, resolve product risks, and maintain seasonal execution.

• Drive product calendar discipline and milestone adherence, proactively surfacing dependencies, decisions, and risks that could affect launch readiness.

• Ensure product information, line lists, pricing, naming, attributes, and system data are accurate and current across merchandising tools and cross-functional handoffs.

• Go-to-Market & Product Storytelling

• Partner with Marketing, Ecommerce, Creative, and Sales to translate seasonal product strategy into clear launch priorities, product stories, channel assortments, and customer-facing education.

• Provide product hierarchy, key-item focus, feature-benefit language, and assortment context to support campaigns, site merchandising, wholesale, and internal selling tools.

• Ensure go-to-market plans reflect product availability, seasonal flow, customer use cases, and the strategic role of each product in the assortment.

• Present product strategy and performance insights with clarity, confidence, and a strong point of view.

• Consumer, Market & Competitive Intelligence

• Start with our customer: use a curious mindset to turn consumer feedback, behavior, and unmet needs into product and assortment recommendations.

• Research macro trends, competitive brands, outdoor and lifestyle markets, natural fiber innovation, pricing, and emerging customer behaviors.

• Maintain a continuous view of the competitive landscape and share relevant insights that can shape future category and product direction.

• Bring outside inspiration and commercial awareness into the organization while keeping the brand’s point of view distinct and ownable.

YOU ARE:

• Relentlessly curious - constantly seeking customer, product, market, and business insights without waiting to be asked.
• A strong product thinker with commercial instincts and an acute eye for assortment, color, price, and detail.
• Analytical and comfortable using data to make decisions, while knowing when judgment and product intuition matter.
• Passionate about natural fibers, sustainability, impact, and creating products with purpose and soul.
• Highly organized, detail-oriented, and able to manage multiple priorities across a fast-moving seasonal calendar.
• Comfortable in ambiguity and able to bring clarity, structure, and forward momentum to complex decisions.
• A collaborative, low-ego partner who builds trust across Design, Development, Sourcing, Planning, Marketing, Ecommerce, and Sales.
• An excellent written and verbal communicator who can tailor the message to the audience and influence stakeholders.
• Comfortable presenting to internal and external partners and defending a point of view while receiving feedback with grace.
• Able to work effectively with remote partners across multiple time zones.

Position Requirements:

• 5+ years of experience in Product Merchandising, Product Line Management, Buying, or a related role; experience in apparel, outdoor, performance, lifestyle, or consumer products strongly preferred.
• Demonstrated experience building seasonal assortments and line plans across multiple categories, including management of style, color, size, pricing, and product lifecycle decisions.
• Strong understanding of retail math and merchandising metrics, including sales, sell-through, gross margin, initial markup, inventory productivity, and SKU performance.
• Experience partnering with Design, Product Development, Sourcing, Planning, and Marketing through the full product creation and go-to-market process.
• Advanced proficiency in Microsoft Excel or Google Sheets; experience with PLM, ERP, merchandising, planning, or business intelligence tools preferred.
• Ability to synthesize complex information into clear recommendations, presentations, and decision-ready materials.
• Bachelor’s degree or equivalent experience in Merchandising, Business, Marketing, Fashion, or a related field.
• Experience in a high-growth, entrepreneurial, or founder-led brand environment is a plus.
• Travel as required for research, market visits, development, and cross-functional collaboration.
• Conversational Spanish is an asset.

Salary: $100,000-$120,000

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