About this role
About the Role CNH Industrial is seeking a driven Product Marketing Specialist to manage the product offering for the Benelux region, with a focus on Low Horsepower tractors, reach forklifts and Construction Light machines. The role aligns product strategy with sales, supports launches and delivers market-driven insights to enhance competitiveness. What You'll Do
- Product Offer Management: Select and manage product offerings for Low Horsepower tractors, reach forklifts and Construction Light machines. Define market standards and analyze sales data to optimize offerings.
- Sales Support: Provide quick and accurate answers to questions from sales teams and sales administration throughout the product lifecycle.
- Product Launches: Support product launches by managing information flows and supporting budget planning.
- Sales Argumentation: Prepare sales arguments and coordinate commercial and product training for the marketplace.
- Commercial Actions: Support condition development, season budgets and manage company stock orders and key models.
- Market Analysis: Track market performance, analyze competitive activities and support European teams with product and pricing information.
- Customer visits: Visit customers and dealers to understand their needs and provide feedback to the European marketing team. What We're Looking For
- Educational background: Bachelor's or master's degree in agriculture, engineering, marketing, business administration or economics.
- Languages: Fluent in English, Dutch and French.
- Skills: Strong interpersonal skills, advanced communication and presentation skills, master Excel, Word and PowerPoint, project management, analytical and organizational skills, cross-functional collaboration and leadership.
- Product Knowledge: Practical knowledge of CNH Industrial products and experience in product marketing.
- Travel: Willing to travel nationally and internationally up to 20% of the time.