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Product Marketing Manager

Zendesk
Remote, California, United States of America
Hybrid

About this role

Product Marketing Manager - Solutions

What you'll be doing

  • Lead the strategy, development, and execution of comprehensive go-to-market (GTM) launches for multi-product solutions and select industries.
  • Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers.
  • Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies.
  • Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions.
  • Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value.
  • Conduct competitive research and buyer intelligence analysis to effectively position solutions against market offerings.
  • Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth.

What you bring to the role

  • 10+ years of progressive B2B SaaS product marketing experience.
  • Proven experience in utilizing advanced AI tools to perform daily work and key projects.
  • Proven background in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions.
  • Exceptional storytelling abilities with a track record of translating complex technical concepts into clear, value-driven business narratives.
  • Strong cross-functional leadership capabilities, with proven success aligning Product, Sales Enablement, and Field Marketing teams.
  • Deep understanding of enterprise buying cycles, persona dynamics, and value-based selling methodologies.
  • Data-driven mindset with experience defining and measuring marketing metrics that impact pipeline and revenue growth.

Basic Qualifications:

  • 10+ years of dedicated experience in B2B technology or SaaS product marketing.
  • Direct experience developing and launching solution-centric or multi-product GTM strategies.
  • Experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems.

Where We Work:

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligen

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