About this role
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฎ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฒ-๐ฎ๐ฌ ๐๐ฃ๐)
Experience: 1+ yrs
Location: Pune
As a Product Marketing Manager, you will lead the development and execution of innovative marketing strategies that elevate our drone, robotics, and electronics product lines. You will collaborate with crossโfunctional teamsโincluding engineering, sales, and product managementโto translate technical features into compelling market narratives and goโtoโmarket plans. Your insights will shape product positioning, pricing, and messaging that resonate with both technical and nonโtechnical stakeholders, driving adoption and revenue growth in a competitive landscape. You will also be responsible for creating enablement tools and training programs that empower the sales force to effectively engage prospects and close deals. This role requires a blend of creative storytelling and dataโdriven analysis, ensuring that our products deliver tangible value to users and maintain a leading edge in the industry.
Requirements
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๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
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Own the endโtoโend product marketing lifecycle for drones, robotics, and electronics offerings
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Conduct market research, competitive analysis, and customer segmentation to inform strategy
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Develop positioning, messaging, and value propositions aligned with market needs and technical capabilities
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Create sales enablement collateral, including pitch decks, case studies, and product demos
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Partner with product management to define and prioritize feature roadmaps and release plans
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Lead the creation of launch playbooks and goโtoโmarket plans that drive product adoption
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Collaborate with digital marketing to optimize online presence, content, and lead generation
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Analyze sales and marketing metrics to measure success and refine tactics
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Represent the product portfolio in industry events, webinars, and client meetings
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Mentor and train sales teams on product nuances and competitive differentiators
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๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐ ๐๐ถ๐
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1+ years of experience in product marketing within the tech or electronics sector
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Strong understanding of drone, robotics, or embedded electronics technology
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Proven ability to translate complex technical concepts into clear, persuasive narratives
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Experience developing sales enablement assets that increase win rates
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Familiarity with market research tools and data analytics platforms
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Excellent communication, presentation, and stakeholder management skills
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Ability to work collaboratively across product, engineering, sales, and marketing teams
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Strong project management skills with a track record of delivering on timelines
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Passion for emerging technology trends and a customerโcentric mindset
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Proven adaptability and resilience in a fastโmoving, innovative environment