Product Marketing Manager

Product Marketing Manager

Getinz

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About the role

Location: Chennai, India Experience: 3 to 7 years Function: Product Marketing / Growth Marketing / Technical Marketing Reporting to: Head of Growth Hiring priority: Candidates with B2B SaaS product marketing + PLG/growth exposure + technical product or developer audience experience.

Prioritize B2B SaaS product marketers with growth and technical audience exposure, rather than general digital marketers or purely brand-focused marketers Role Overview We're looking for a hands-on Product Marketing Manager - PLG to support and scale its global Product-Led Growth strategy from its Chennai office.

The candidate will translate global growth priorities into regional campaigns, product messaging, developer acquisition initiatives, and measurable product adoption programs across international markets.

The role requires a combination of product marketing, growth execution, technical storytelling, market research, and data-driven experimentation. The individual should be comfortable simplifying complex technology products for developers, data practitioners, technical evaluators, and business decision-makers.

Key Responsibilities

• A. Product-Led Growth & Campaign Execution

• Execute PLG campaigns, growth experiments, and product adoption programs.

• Support acquisition, activation, engagement, retention, and conversion initiatives.

• Develop audience-specific campaigns and scalable marketing programs.

• Track performance metrics and optimize campaigns based on results.

• B. Product Marketing & Positioning

• Develop product messaging, positioning, value propositions, and use-case narratives.

• Create product pitch decks, competitive presentations, product launch materials, blogs, guides, and case studies.

• Translate technical product capabilities into clear customer and business benefits.

• Support global product launches and go-to-market initiatives.

• C. Developer & Technical Audience Marketing

• Build awareness and engagement among developers, data engineers, data analysts, and technical decision-makers.

• Support developer-focused campaigns, technical events, workshops, meetups, and ecosystem programs.

• Develop technical content that supports product discovery and adoption.

• Gather feedback on technical audiences' needs, objections, and adoption barriers.

• D. Market & Competitive Intelligence

• Conduct market research, competitor analysis, customer research, and industry trend analysis.

• Identify differentiation opportunities and improve product positioning.

• Translate research and customer feedback into actionable marketing recommendations.

• E. Analytics & Cross-functional Collaboration

• Track campaign ROI, engagement, acquisition, activation, product usage, and qualified leads.

• Use analytics and AI tools to improve research, campaign execution, and content productivity.

• Collaborate with Product, Growth, Marketing, Sales, and Developer Relations teams.

• Support global initiatives while adapting messaging and execution for relevant audiences and markets.

• Candidate Requirements

• 3 to 7 years of experience in product marketing, growth marketing, developer marketing, technical marketing, or B2B SaaS marketing.

• Strong understanding of technology products, preferably data platforms, databases, analytics, cloud, AI or developer tools.

• Experience in product positioning, GTM campaigns, launches, messaging, or technical content.

• Exposure to growth campaigns, user acquisition, adoption, activation, or marketing experimentation.

• Strong writing, presentation, research, and analytical skills.

• Comfortable using AI tools and marketing analytics platforms.

• Experience working with technical audiences and global teams is preferred

• Must-have skills

• Product-Led GrowthProduct MarketingB2B Marketing

• Good-to-have skills

• Developer marketingMarket researchCompetitive analysis

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