About this role

Role Summary:

We are seeking a strategic, data-driven, and execution-focused Product Marketing Manager to lead our brands’ new product launches, and product’s commercial performances for our Natro & Turhost brands. This role will be the local coordinator responsible for launching new products in close coordination with group product teams and local stakeholders (IT, Customer Care, Sales, Finance), as well as tracking and improving new and current products’ commercial performances. The role will include oversight of pricing strategies, competitive analysis, and portfolio adjustments to ensure volume and revenue targets are met.

You will play a critical role in supporting the commercial planning cycle, driving data-based decisions, and leading initiatives that improve customer experience and profitability.

Key Responsibilities:

New Product Launch Leadership: Act as the local project lead for new product and service launches. Collaborate with Group Product Teams to ensure strategic alignment and successful localization and coordinate with IT, Customer Care, Legal, Sales, and Brand teams to ensure smooth and timely launches. Support the the development of go-to-market (GTM) strategies and execution plans.
Product’s Commercial Performance Management: Monitor and analyze product volume, revenue, profitability, and customer adoption metrics. Maintain ownership of product KPIs throughout the product lifecycle.
Pricing Strategy & Adjustments: Lead local pricing initiatives in line with budget commitments. Recommend and implement price changes or tactical pricing strategies to drive competitiveness and revenue growth.
Competitive Landscape Analysis: Continuously track and evaluate the competitive landscape, market trends, and consumer behavior. Benchmark product and pricing propositions against competitors to identify risks and opportunities.
Portfolio & Package Optimization: Review and recommend adjustments to product/package configurations based on commercial performance, customer feedback, and market conditions. Manage portfolio evolution to reduce cannibalization, improve product differentiation, and maximize margin.
Commercial Budget & Planning Support: Contribute to the annual and quarterly commercial planning and budget cycles.

Provide input into forecasting, target setting, and business case development. Track product contribution to revenue and margin performance at a detailed level.

Qualifications & Experience:

University degree, preferably in Marketing, Business, Economics, or a related field.
5+ years of experience, preferably in subscription based business in technology, in product marketing management, marketing, or commercial strategy management of B2C or B2B products in Telecom / Tech.
Demonstrated ability to manage cross-functional teams and deliver complex projects.
Proficient in Excel, data analysis tools, and presentation software.
Fluent in English

Key Competencies:

Strategic and commercial mindset
Strong analytical skills
Project leadership and stakeholder management
Competitive intelligence and market awareness
Results-driven and accountable
Excellent communication and presentation skills

"Come as you are"

Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance.

ESG

At team.blue, our commitment to caring for the environment and each other is at the heart of everything we do. Our latest impact report showcases our ongoing ESG efforts and ambitious sustainability goals. Interested in learning more about our dedication to making a positive impact? Check it out here.

Bölümü

Pazarlama

Rol

Ürün Pazarlama Kıdemli Müdür Yardımcısı

Konum

Istanbul-Turkey

Uzaktan çalışma durumu

Tamamen Uzak

İstihdam türü

Tam zamanlı

Senioritiy

Mid - Senior Level

Linkedin Company Page

t team.blue

team.blue’da öğrenme ve gelişim, çalışanların şirkete hızlı adapte olmalarını destekleyen kapsamlı onboarding süreçleriyle başlayar ve kariyer yolculuğu boyunca devam eder.

Teknik ve kişisel yetkinliklerin gelişimini desteklemek amacıyla hem şirket içi hem de dış kaynaklı eğitim fırsatları sunulur.

Çalışanlarımız, team.blue Akademi üzerinden teknik ve kişisel gelişimlerini destekleyecek çok sayıda eğitim ve öğrenme kaynağına erişebilir. Bunun yanı sıra, çalışan ihtiyaçlarına yönelik uzman eğitmenler ve alanında öncü kurumlarla iş birlikleri gerçekleştirerek öğrenme kültürünü destekler.