Product Marketing Manager

About the Role We're looking for a strategic Product Marketing Manager who thrives on turning market insight into action. You'll partner with Product Management, Sales, Customer Success, and Marketing to develop positioning, influence go-to-market strategy, launch new capabilities, and help customers understand the value of our solutions. This role supports multiple products across the Professional business, including AI-powered and data-driven solutions, giving you the opportunity to shape messaging and go-to-market strategy across a diverse portfolio. What You'll Do

• Drive product positioning and messaging
• Develop differentiated positioning, messaging frameworks, value propositions, and customer narratives that clearly communicate business value
• Translate complex technologies, AI capabilities, and data solutions into compelling customer-focused messaging
• Ensure consistent messaging across campaigns, product launches, sales enablement, and customer communications
• Influence go-to-market strategy
• Serve as the marketing representative on cross-functional go-to-market teams
• Influence product strategy through customer insights, market intelligence, and competitive analysis
• Partner with Product Management to bring new capabilities and enhancements to market successfully
• Develop launch plans and enable the broader marketing organization with messaging, assets, and guidance
• Champion the voice of the customer
• Leverage customer feedback, market insights, and competitive intelligence to strengthen product strategy, positioning, and marketing effectiveness
• Develop personas, identify buying behaviors, and map customer journeys
• Use qualitative and quantitative insights to continuously refine messaging and positioning
• Enable commercial success
• Support sales enablement efforts that help commercial teams articulate value and win competitive opportunities
• Equip Sales and Customer Success with messaging, presentations, competitive intelligence, and use cases
• Support customer adoption and expansion by developing messaging and content that increases engagement throughout the customer lifecycle
• Lead through collaboration
• Partner across Product Management, Digital Marketing, Campaign Marketing, Segment Marketing, Customer Success, Sales, and Executive Leadership to align go-to-market priorities
• Build trusted relationships and influence stakeholders across functions
• Present recommendations, messaging strategies, launch plans, and market insights to leadership audiences
• Monitor the market
• Track competitive activity, industry trends, emerging technologies, and AI innovation
• Translate market intelligence into actionable recommendations that strengthen differentiation and improve go-to-market execution What We're Looking For
• 4-7+ years of Product Marketing or related B2B marketing experience
• Experience marketing enterprise SaaS, AI, data, analytics, or technology solutions
• Proven success developing positioning, messaging, and go-to-market strategies for software products
• Strong customer research and competitive intelligence skills with the ability to translate insights into business strategy
• Exceptional storytelling, writing, presentation, and communication skills
• Experience partnering with Product Management and influencing cross-functional teams
• Demonstrated success supporting product launches, feature rollouts, and adoption initiatives
• Strong executive presence with the ability to communicate effectively with senior stakeholders
• Ability to manage multiple priorities in a fast-paced, collaborative environment
• Bachelor's degree in Marketing, Business, Communications, or a related field Nice to Have
• Global B2B marketing experience
• Experience supporting multiple products within a portfolio
• Familiarity with AI-powered products, information services, data platforms, or enterprise software
• Experience using AI tools to accelerate research, content development, and go-to-market execution while applying sound judgment and strategic thinking Compensation & Benefits
• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off