Product Marketing Manager (PMM)

Job title: Product Marketing Manager (PMM)

About the Role

Tyler Technologies is seeking a Product Marketing Manager (PMM) to drive growth by defining go-to-market strategies for software solutions, including market assessment, competitive positioning, pricing/packaging, and value propositions. You will deliver market, buyer, and competitive insights, support positioning for existing and new solutions, and partner cross-functionally to execute product launches and growth initiatives. As part of Tyler’s corporate staff, you will influence outcomes that affect multiple areas of the company and support our team members, clients, stakeholders, and the public sector.

What You'll Do

• Maintain a deep understanding of markets and position with actionable insights: monitor, collect, and synthesize key market, buyer, product, and competitive insights and trends from multiple sources.

• Maintain Market Assessment deliverables: sizing & segmentation, addressable market analysis, competitive analysis, differentiation.

• Collaborate across teams to align go-to-market strategies.

• Participate in cross-functional product launch activities, helping to define product positioning, compelling messages, packaging, pricing.

• Partner with stakeholders to achieve operational readiness, sales enablement and demand generation and metrics.

• Influence product direction & product market fit.

• Partner with leadership to identify revenue growth opportunities, their scope, risks, and financial justifications.

• Partner with the sales enablement function by helping customer-facing teams to understand new products and functionality to promote sales, adoption, and strong references.

• Work with business leadership and software partners to establish business arrangements and maintain strong working relationships.

• What We're Looking For

• Bachelor’s degree in business, management, marketing, finance, or related discipline; MBA preferred.

• 5+ years’ product marketing or similar experience in the software market; SaaS experience preferred.

• Ability to travel (up to 20%) is expected for customer engagement, industry events, and collaboration across Tyler teams.

• Nice to Have

• MBA preferred.

• Compensation & Benefits

• Benefits: a wide range of benefits to support the overall wellness of you and eligible family members. Salary range not disclosed.