About this role
Job title: Product Marketing Manager - Job Advertising Software
About the Role We are seeking a Product Marketing Manager to own the go-to-market and messaging for Join's job advertising software, helping SMB hiring teams reach the right candidates across 10+ organic boards and 250+ paid boards. You’ll drive adoption, coordinate programmatic campaigns, and translate product value into clear, measurable outcomes.
What You'll Do
- Define and execute GTM strategy and messaging for new features like multi-board distribution, Quick Apply, and programmatic campaigns.
- Analyze board-level performance (source of applications, interview pass-rate, hires) and optimize budget allocation with cost-per-applicant targets.
- Collaborate with Product, Sales, and Partnerships to improve onboarding, documentation, and customer success.
- Manage programmatic campaigns with budget caps, auto-pause, and CPA targets; decide when to hand off to Managed services.
- Build and maintain reporting dashboards showing spend, CPA, and board performance; identify boards that deliver the best hires.
- Work with marketing to create content and campaigns highlighting features like Google for Jobs indexing, JobPosting schema, and branded careers pages.
- Monitor and iterate on the user journey from posting to hire across 10+ organic and 250+ paid boards.
What We're Looking For
- Experience in product marketing or growth marketing for advertising technology or recruitment software.
- Familiarity with programmatic advertising, CPA targets, CPC optimization, and multi-channel distribution.
- Ability to analyze data, synthesize insights by board, and present actionable recommendations.
- Strong cross-functional collaboration and written communication.
- Knowledge of Google for Jobs, JobPosting schema, and SEO-friendly careers pages is a plus.
Nice to Have
- Experience with SMB-focused hiring platforms and employer branding.
- Prior experience launching and scaling multi-board posting features.