Product Marketing Manager
About this role
Product Marketing Manager
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who buys it:
- Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
- Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
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