Product Marketing Manager

Job title: Product Marketing Manager

About the Role Anrok is seeking a Product Marketing Manager to bring our tax automation platform to market and empower our sales team to win. You will own a set of features end-to-end, partnering with product managers and sales to shape positioning, launches, and adoption that drive revenue.

What You'll Do

• Own end-to-end go-to-market for a set of Anrok products and features, from positioning and launch through adoption and revenue impact, working across product, sales, and marketing.
• Develop and evolve the positioning, messaging, and value propositions that set Anrok apart, and maintain the messaging framework as the single source of truth across channels.
• Own a segment of sales enablement: build the assets sellers actually use (decks, one-pagers, battle cards, demo scripts, objection-handling guides) and the training that makes them stick.
• Turn customer proof, wins, and references into evidence that sharpens messaging and fuels the funnel; translate customer feedback and market trends into actionable recommendations; partner with product managers to shape roadmap priorities.
• Define and track metrics that prove product marketing impact (pipeline influenced, win rates, asset utilization, feature adoption, time-to-first-value) and use data to iterate on strategy.

What We're Looking For

• 4+ years of product marketing experience (SaaS/fintech/infrastructure preferred) with a proven track record of GTM success.
• Expertise in product positioning and messaging frameworks, translating complex technical capabilities into clear customer value for B2B audiences.
• Strong sales enablement experience with assets that sales actually uses and that demonstrably improve win rates, deal velocity, or average deal size.
• Project management and cross-functional leadership skills; ability to drive initiatives end-to-end with limited direction.
• Outstanding written and verbal communication; portfolio of messaging frameworks or customer-facing content.
• Analytical mindset with experience defining success metrics, building dashboards, and using insights to iterate strategy.
• Self-starter who thrives in ambiguity and can prioritize competing demands.
• Experience in fintech, compliance, or other technical B2B SaaS categories where buyer education and trust-building are critical to the sales process.

Nice to Have

• Experience collaborating with product and sales in high-growth environments; familiarity with tax/compliance a plus.

Compensation & Benefits

• Salary: $150,000-$180,000 per year.
• Hybrid work environment; equity upside of an early-stage startup.
• Benefits: 100% covered medical, dental, and vision; One Medical membership; annual learning stipend; home internet reimbursement; wellness reimbursement; daily lunch and snacks; annual team off-sites.