Product Marketing Manager

Job Summary

The Product Marketing Manager is responsible for driving the commercial success of the company's products throughout their lifecycle, from market opportunity assessment and business case development through launch, sales enablement, and post-launch performance monitoring.

The role focuses on understanding market needs, customer requirements, competitive positioning, pricing, and revenue opportunities to develop effective go-to-market strategies and support business growth.

The Product Marketing Manager works closely with Sales, Marketing, Product, and other internal stakeholders to ensure products are commercially viable, well-positioned, effectively launched, and successfully adopted by the target market.

1. Product Marketing Strategy & Business Planning

• Conduct market research, competitor analysis, and customer needs assessments to identify market opportunities.

• Develop business cases for new products, including market potential, revenue projections, pricing, and cost analysis.

• Define product positioning, target segments, value propositions, and key messaging.

• Develop commercial strategies aligned with company revenue and business objectives.

2. Go-to-Market & Product Launch

• Develop and execute go-to-market strategies and launch plans for new products and major enhancements.

• Coordinate with Product, Sales, and Marketing teams to ensure commercial readiness and successful product launches.

• Develop launch messaging, sales propositions, and support marketing and sales materials.

• Monitor launch performance and market adoption.

3. Sales Enablement & Revenue Growth

• Partner with Sales to develop product sales strategies and support revenue targets.

• Provide sales teams with product messaging, competitive insights, presentations, and objection-handling materials.

• Identify opportunities to drive revenue growth, customer acquisition, cross-selling, and upselling.

4. Market Intelligence & Product Performance

• Monitor market trends, competitors, customer feedback, and product performance.

• Analyze revenue, sales, adoption, and other commercial KPIs against business objectives.

• Recommend product positioning, pricing, or commercial improvements based on market and customer insights.

5. Cross-Functional Collaboration

• Act as the commercial link between Product, Sales, and Marketing teams.

• Communicate market and customer insights to Product and Technical teams to support product development priorities.

Requirements

• Required Qualifications

• 5+

• years of experience in Product Marketing, B2B Marketing, Product

• Management, or a related commercial role, preferably in SaaS or

• Technology.

• Proven

• experience in developing business cases, commercial strategies, and

• go-to-market plans.

• Strong

• experience working with Sales teams to drive product revenue and

• commercial growth.

• Experience

• in market research, competitor analysis, customer segmentation, product

• positioning, and value proposition development.

• Familiarity

• with marketing and analytics tools such as HubSpot, Google Analytics,

• Hotjar, or similar platforms.

• Bachelor's

• degree in Marketing, Business Administration, or a related field. MBA is a

• plus.

• Soft Skills

• Excellent

• communication and presentation skills in both English and Arabic.

• Customer-focused

• with strong problem-solving and decision-making abilities.

• Highly

• organized, analytical, and detail oriented.

• Comfortable

• working in a fast-paced, cross-functional environment.