About this role
Job title: Product Marketing Manager, Education
About the Role Flywire is seeking a Product Marketing Manager, Education to define and execute go-to-market strategies for the Education segment, shaping product messaging and driving demand. You will partner with Product, Sales, and Marketing to enable growth and differentiation in a competitive market.
What You'll Do
- Define positioning, messaging, and value propositions for Flywire's Education solutions.
- Develop go-to-market plans, launch strategies, and sales enablement materials.
- Collaborate with Product, Sales, Marketing, and Customer Success to accelerate adoption and drive pipeline.
- Analyze market trends, customer needs, and competitive landscape to inform strategy.
- Drive cross-functional programs and campaigns to generate demand and revenue.
What We're Looking For
- 5+ years of product marketing or related field in B2B technology, with preference for Education/EdTech experience.
- Strong storytelling, messaging, and content development skills.
- Proven ability to partner with Product, Sales, and Demand Generation to drive results.
- Data-driven with proficiency in using metrics to guide decisions and demonstrate impact.
- Bachelor's degree; MBA or advanced degree a plus.