Product Marketing Manager

About the Role The Product Marketing Manager will drive market intelligence, product positioning, and portfolio lifecycle across Cepheid’s life sciences solutions. You’ll partner with sales, Marcom, and global platforms to enable growth, launch new products, and deepen customer insights. What You'll Do

• Actively gather intelligence to understand the market, customers, and competitive landscape.
• Develop and maintain relationships with key opinion leaders (KOLs) and regularly visit customers to gain feedback and insights.
• Manage product portfolio, including current positioning, future product planning, and demand proposals.
• Lead product lifecycle activities and execute new product launches following NPL excellence.
• Participate in the initiation and development of new products: evaluate market, create business cases, capture customer needs, and support customer feedback.
• Develop and execute promotional plans and campaigns to support sales growth and hit targets.
• Collaborate with Marcom to drive marketing programs that generate new sales leads and promote the brand across multiple channels.
• Create and manage sales tools, collateral materials, scientific publications, trade exhibits, and web content.
• Provide regular product marketing training to the sales teams and business partners.
• Provide product-related support in daily sales activities.
• Maintain connection with Danaher Life Science platform and Beckman global to ensure information exchange and mutual collaboration. What We're Looking For
• Experience in product marketing, market intelligence, and KOL management within life sciences or healthcare.
• Ability to gather customer insights, build business cases, and support new product launches and lifecycle management.
• Strong cross-functional collaboration with sales, marketing communications, and global teams.
• Excellent communication, presentation, and training skills to enable sales readiness.
• Strategic thinker with hands-on ability to execute promotional programs and develop effective sales tools.