Product Marketing Lead, Growth

Job title: Product Marketing Lead, Growth

About the Role

Growth Product Marketing Lead to join Tinder's team. You will be at the center of how we engage consumers at scale, designing and driving forward product marketing strategy and execution across both in-app and out-of-app owned channels. This highly cross-functional role aims to deliver measurable results and build frameworks that move curious daters through their journeys. The role is hybrid with in-office collaboration three days per week, located in Los Angeles, CA or San Francisco, CA or New York, NY.

What You'll Do

• Own the go-to-market strategy for new product features, develop feature positioning, messaging, and branding that resonate with audiences and differentiate offerings; collaborate across global teams to crystallize plans, translate strategies into marketing, and drive/measure impact; define user needs and prioritize/deliver features.

• Own organic growth strategies globally, standing up channels and optimizing across the user journey and branded product touchpoints; recommend and run A/B tests and other experimental campaigns to refine ASO, CRM, LLM, app funnel tactics and improve ROI; establish KPIs, create forecasts, track performance.

• Develop and execute a robust ASO strategy with agency partners to improve app visibility and conversion; bridge ASO with in-app CRM and product roadmap by working across PMM, International and Localization teams; own storytelling and discovery on App & Play Stores.

• Growth expansion: propose and develop new lifecycle CRM tactics with Engagement, including testing channels, messages, and audience segments; maintain a bridge between paid and owned strategies with Media teams; operationalize Tinder’s AI SEO strategy; explore new GTM strategies and product experiences to unlock growth.

• What We're Looking For

• 6-8+ years of experience in product marketing and leading full-funnel growth and go-to-market strategies, preferably in B2C and mobile apps.

• Consumer-obsessed, curious, and able to map the user journey and speak to needs across touchpoints; familiarity with growth levers including ASO, CRM, and AI search; analytical thinker with fluency in experimentation across markets.

• Highly collaborative and capable of partnering across CRM, Marketing, Comms, Product, Design, Research, Analytics, Globalization, Strategy, Business Development, and portfolio teams to convert awareness to action and deepen product understanding and retention; strong attention to detail and a bias for high-quality, on-brand messaging and design.

• Nice to Have

• A highly collaborative teammate, capable of partnering across CRM, Marketing, Comms, Product, Design, Research, Analytics, Globalization, Strategy, Business Development, and Match Group portfolio teams to convert awareness to action and deepen product understanding and retention among users.

• An eye for detail and a love for good design and user-centric experiences, balancing moving quickly and optimizations with messaging and creative that is on-brand and inspirational.

• Compensation & Benefits

• Salary: USD 175,000 - 195,000 per year.

• Benefits: Comprehensive health, vision, and dental coverage; 100% 401(k) employer match up to 10%; Employee Stock Purchase Plan (ESPP).

• Perks: 100% paid parental leave (including for non-birthing parents) and family forming benefits; MentorMatch program; access to 6,000+ Udemy courses; annual $3,000 stipend for professional development; mental health support via Modern Health; concierge medical membership; pet insurance; fitness membership subsidy; commuter subsidy; free Tinder Gold subscription.