Product Marketing Director

Product Marketing Director

Position Summary

Headquartered in Plano ,Texas., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

• 1. End-to-End Go-to-Market Strategy: Define and lead the execution of a comprehensive, GTM strategy for the HTV product portfolio. Ensure alignment of all product marketing activities—forecasting, promotion, sales enablement, and inventory balancing—with Samsung's strategic business direction and goals. Analyze data from forecast roll-ups and actual sales to drive agile business decisions such as pricing modifications and promotional investment adjustments.
• 2. P&L Ownership and Financial Management: Own the HTV category P&L and strive to achieve Samsung's revenue, margin, market share, and profitability KPIs for the assigned product portfolio. Prioritize and coordinate marketing investments across HTV product categories to ensure optimized use of marketing funds. Balance margin contribution across categories to ensure overall profitability, and develop corrective action plans to address shortfalls in sales, inventory, and market share.
• 3. Strategic Customer Engagement: Represent Samsung as the face of the HTV category to key customers—including hotel chains, hospitality management companies, System Integrators, and distribution resellers. Build and maintain strong, collaborative business relationships to drive brand loyalty and revenue growth. Support sales negotiations on assortment, flooring, product placement, and advertising. Lead customer engagement events and facilitate customer site visits to Samsung Korea to secure product commitment.
• 4. Samsung HQ Collaboration and Product Roadmap Influence: Establish and nurture relationships of trust and mutual respect with Samsung Korea HQ product planning and R&D teams. Share deep local market insights, competitive intelligence, and hospitality customer/consumer behaviors and preferences to influence current and future HTV product designs and roadmaps. Ensure local sales and marketing stakeholders understand HQ decisions, and that HQ requests are supported with detail and rationale required for effective decision-making.
• 5. Product Strategy and Cross-Functional Leadership: Serve as the product strategist for the HTV segment, collaborating with Sales (across channel and end user), Supply Chain, Demand Generation, Finance, and Marketing Communications teams to achieve category KPIs. Approve and ensure creation of ATL, BTL, and TTL marketing materials, online assets, collateral, and training. Partner with Samsung PR and event lea