About this role
About the Role HubSpot is seeking a Product Marketer on the Sales Hub PMM team to craft and lead compelling launches and programs that bring our products to life for our customers. This role will support go-to-market planning/execution, sales/CS enablement, release marketing, and other PMM initiatives for a core product line. What You'll Do
- Develop and execute go-to-market strategies for product launches and feature updates, including positioning, value propositions, and messaging
- Work with a team of product leaders, sales leaders, market researchers, product marketers, competitive analysts, and creatives to inform and execute on product strategy
- Create compelling content across multiple formats (written, video, presentations) and tell customer and product stories across all marketing channels
- Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products
- Lead cross-functional initiatives through influence and collaboration, building relationships with senior internal and external personnel What We're Looking For
- 3-5 years in a marketing or customer facing role with a track record of ideating and executing innovative, impactful go-to-market tactics and launching products
- History and track record of supporting product launch materials across the marketing funnel, including enablement
- Strong storytelling abilities with customer-centric perspective — able to simplify complex features into clear, compelling narratives
- Manage complexity well while staying adaptable to changing priorities
- Data-driven decision-making with strong analytical mindset and strategic approach
- Great project management skills including compelling written and verbal communication