Product Manager

Product Manager

Role Details

• Company: Birla Fertility & IVF
• Designation: Product Manager
• Location: Gurgaon, Haryana
• Role Type: Individual Contributor

Role Overview The Product Manager will support product and brand strategy for Birla Fertility & IVF, with a strong focus on doctor engagement, scientific communication, doctor segmentation, and referral-influencing strategies. The role involves working with internal stakeholders and healthcare professionals to strengthen engagement and support business growth.

Key Responsibilities

• Develop and execute product and brand plans aligned with business objectives.

• Plan doctor-engagement initiatives and scientific communication for relevant healthcare professionals.

• Segment doctors and healthcare stakeholders to guide focused engagement strategies.

• Design and coordinate initiatives intended to strengthen referral relationships and medical-community engagement.

• Support scientific meetings, educational activities, campaigns, and doctor-facing initiatives.

• Develop marketing collateral, presentations, and communication materials with internal teams.

• Conduct market research and competitor analysis to identify opportunities and refine product positioning.

• Monitor campaign performance and engagement KPIs, using insights to improve execution.

• Coordinate cross-functionally to deliver marketing initiatives on time.

• Candidate Profile

• Experience in pharmaceutical product management, brand marketing, or healthcare professional marketing.

• Exposure to doctor engagement, scientific communication, KOL engagement, or healthcare stakeholder management.

• Understanding of doctor segmentation and referral-oriented engagement approaches.

• Strong communication, analytical, planning, and stakeholder-management skills.

• Ability to work independently and manage multiple initiatives.

• Preferred Experience

• Women’s health, gynaecology, fertility, IVF, or related therapy-area experience is an advantage.

• Experience with product launches, brand campaigns, CMEs/scientific events, or field-force communication is beneficial.

• Recruiter note: This is a working JD drafted from the role details available in the conversation, not a verified official client JD. Confirm exact experience criteria, compensation, travel requirements, and reporting structure with the client before external circulation.

• Must-have skills

• product managementbrand marketingdoctor engagement

• Good-to-have skills

• pharmaceutical product managementhealthcare professional marketingKOL engagement