Product Manager, Marketing Technology

About the Role

e.l.f. Beauty is looking for a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our marketing technology ecosystem. This is a technical, data-forward product role embedded within the Digital team — sitting at the intersection of customer data, platform architecture, and activation. You will be the product manager for our engagement platform, Customer Data Platform, AI-driven personalization, and the integrations that depend on customer data. The core mission is to unlock the full value of our customer data by making it clean, accessible, well-mapped, and actionable across paid media, owned messaging, personalization, and commerce.

What You'll Do

• Platform & Product Strategy: Define and execute a multi-quarter product roadmap across the MarTech stack. Own end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration. Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities. Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem.

• Customer Data Ownership: Maintain the master customer data dictionary and define how every data point is defined, collected, stored, mapped, and used across platforms. Architect identity resolution and profile management strategies to support a unified customer view across channels and touchpoints. Partner with Data team to define event streaming standards, schema governance, and data quality. Ensure privacy regulations and internal consent policies are followed.

• Activation & Use Case Delivery: Translate marketing and business strategy into platform capabilities — enabling personalization, audience activation, lifecycle messaging, and paid media targeting. Define audience segmentation models and operationalize them within the CDP. Enable real-time and batch data activation to downstream channels: email, SMS, push, paid social, programmatic display, and onsite personalization. Partner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across channels.

• Cross-Functional Collaboration: Act as the primary liaison between the Digital team and Engineering, Data, Commerce, Product, and Integrated Marketing stakeholders. Translate complex technical concepts clearly for non-technical marketing and business audiences — and vice versa. Manage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiations. Align platform priorities with the broader digital product strategy and commerce roadmap.

• What We're Looking For

• Comfortable in both technical architecture discussions and presenting a product roadmap to senior stakeholders.

• Experience partnering with Product, Commerce, Data, Integrated Marketing, and Engineering across initiatives.

• Ability to own data governance artifacts (data dictionary, identity resolution, event streaming standards) and ensure privacy/compliance.

• Familiarity with CDP capabilities, data quality, schema governance, and activation across paid and owned channels.

• Strong vendor management and contract negotiation skills for CDP, engagement, and AI platforms.

• Compensation & Benefits

• Salary range: $80,000 - $130,000 per year. Total compensation includes base salary, annual company-based performance bonus up to 200% of target, and equity.

• Benefits include medical, dental, and vision insurance; retirement savings plan; gender neutral parental leave; unlimited paid time off; flexible time off; year-round half-day Fridays; and a hybrid work environment (3 days in office, 2 days at home).