Product Manager, Lydia, IUD & Progesta Injection

Product Manager, Lydia, IUD & Progesta Injection at DKT International

Product Manager, Lydia, IUD & Progesta Injection

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 4 - 6 years
• Location Lagos
• Job Field Product Management

Job Purpose

• The Product Manager owns the brand strategy, positioning, and demand generation for Lydia IUD and Progesta Injectable across all relevant channels (hospital, retail, wholesale). The role is responsible for building sustained provider and consumer demand for both products — translating clinical / product attributes into compelling positioning, developing marketing and promotional materials, driving awareness and preference among health care providers and end users, and working closely with Sales and Clinical Services & Training to convert marketing activity into volume growth and market share gains.

Key Responsibilities

• Brand & Product Marketing Strategy

• Develop and own the annual marketing plan for Lydia IUD and Progesta Injectable — positioning, messaging, target segments, channel strategy, and budget.

• Define and continuously refine each product's value proposition for both provider audiences (clinical benefits, ease of use / insertion, safety profile) and end-user/consumer audiences (convenience, discretion, efficacy, duration).

• Conduct / commission market research (provider perception studies, consumer insights, competitor benchmarking) to inform positioning and identify growth opportunities.

• Own product lifecycle marketing: launch/relaunch plans, mid-life refreshes, and sunset planning where relevant.

• Track category and competitor activity (other IUDs, injectable contraceptives) and adjust strategy to defend/grow share.

• Demand Generation & Campaign Management

• Design and execute demand generation campaigns (provider-facing and consumer-facing) across relevant channels — field promotions, health promoter / Lydia Bees activations, digital / social media, radio, point-of-care materials.

• Develop and manage below-the-line (BTL) activities: outreach campaigns, community activations, provider CMEs/detailing days, hospital/clinic engagement events.

• Where budget allows, plan above-the-line (ATL) or mass-media components in coordination with Marketing / Comms.

• Provider Engagement & Detailin