About this role
We are looking for a Product Manager - Growth to drive lifecycle engagement and CRM-led initiatives. This role will focus on user communication, engagement, and reactivation through targeted and personalized experiences.
About the Job
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Own and optimize CRM channels (push, in-app, notifications, messaging).
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Build and execute lifecycle journeys to improve engagement and retention.
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Work closely with Data teams to define user segmentation and targeting strategies.
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Run experiments to improve open rates, CTR, and conversion.
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Collaborate with Growth and Product teams to support campaign execution. About you
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4–5 years of product management experience.
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Experience in CRM, lifecycle marketing, or engagement products.
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Familiarity with tools like MoEngage or similar.
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Strong analytical and problem-solving skills.
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Ability to work in a fast-paced, cross-functional environment.
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Experience in fintech or e-commerce.
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Exposure to personalization or recommendation systems.