About this role
Figma is seeking an experienced Product Manager to accelerate user acquisition and top-of-funnel growth. This full-time role can be held from a US hub or remotely in the United States. You will help shape how new users discover, learn about, and decide to start using Figma, focusing on logged-out experiences and emerging discovery channels, and you will work to make design accessible to teams worldwide.
- Work with cross-functional partners to develop and execute a strategy for driving new user acquisition across Figma’s product suite.
- Build a portfolio of experiments and new features around the logged-out and sign-up experiences that help users discover and decide to try Figma.
- Build and optimize systems that improve Figma’s visibility in traditional search and generative search experiences.
- Collaborate with Growth Marketing to enable rapid experimentation, improve measurement, and deepen product–marketing integration.
- Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products.
Requirements
- 5+ years of product management experience.
- Experience leading major product or growth initiatives across user-facing products.
- Demonstrated ability to connect team-level work to broader business and user value through metrics.
- Strong cross-functional collaboration skills, within product development and with marketing/business functions.
- Deep user empathy and the ability to navigate and understand complex product spaces.
Nice to have
- Demonstrated understanding of AI-powered product development trends and their implications for the industry.
- Track record of delivering impact through data-driven experimentation and strategic bets.
Note: The organization values growth and learning, and candidates who may not align perfectly with every listed point are encouraged to apply, as there may be a right fit elsewhere in the company.