Product Manager (fixed-term contract)

Product Manager (fixed-term contract)

Bucharest, RO

Description

• Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

• Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

• As a Stationery Product Manager, you will play a key role in driving the development and execution of product and trade marketing initiatives across the assigned markets. You will adapt global/regional strategies to local market needs, develop compelling activation plans, monitor category performance, and translate consumer, customer, and market insights into actions that drive brand growth. By partnering closely with Sales and cross-functional teams, you will identify growth opportunities and ensure best-in-class execution across channels. This role reports to the Trade Marketing Manager Romania & Export Markets.

What you'll do

• Execute Trade Marketing Programs That Build Demand Across Channels

• Run in-store activation programs across Modern Trade, Traditional Trade, Stationery Specialists, and Office Supply channels to engage customers and consumers.

• Support the execution of consumer marketing campaigns across TV, Digital, and Out-of-Home channels to strengthen brand awareness and engagement.

• Develop trade marketing materials and digital product content and coordinate annual promotional plans from execution through performance tracking and effectiveness evaluation.

• Drive Category Performance Through Insights and Execution

• Own the day-to-day management of the category by supporting assortment, pricing, and portfolio decisions that contribute to growth and profitability.

• Monitor category performance, manage marketing investment budgets, and assess the business impact of promotional activities to guide future actions.

• Analyze market trends, customer needs, and competitive developments to provide insights and recommendations that support category and commercial decisions.

• Provide Market Insights and Category Expertise

• Monitor market trends, competitor activity, and category performance through market analysis, field visits, and close collaboration with Sales teams, translating insights into actionable recommendations.

• Support category planning processes, including forecasting, budgeting, new product launches, and performance reviews, while sharing best practices and campaign learnings across markets.

• Act as a category ambassador by delivering product trainings to Sales, distributors, and new employees, and supporting initiatives that strengthen BIC's positioning among educators and key influencers.

• Key Performance Indicators / Key Figures

• Delivery of sales, volume, profitability, and market share objectives.

• Effective execution of promotional plans and trade marketing initiatives across channels.

• High-quality implementation of in-store visibility and point-of-sale materials.

• Timely delivery of category management and marketing planning activities.

• Strong support of category growth through data-driven recommendations and market insights.

What you'll bring to BIC:

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 2-3 years of experience in Trade Marketing, Brand Marketing, Category Management, or a similar commercial marketing role.
• Prior experience building promo plans and running profitability/effectiveness analysis is a plus
• Experience working across multiple countries/markets simultaneously is a plus
• Strong analytical skills, including experience with pricing analysis, profitability management, promotional ROI, and business case development.
• Ability to analyze sales, market, and shopper data and translate insights into actionable recommendations.
• Experience in working with/managing marketing and promotional budgets.
• Good understanding of consumer marketing, shopper marketing, and trade activation principles.
• Advanced Excel skills and proficiency in working with data and performance reporting.
• Fluent English

What We Offer

• Full benefit package including bonus, phone, laptop, life insurance, medical plan, pension program, meal vouchers, bookstore subscription
• Teleworking allowance, transportation allowance
• 25 vacation days from the beginning of working in BIC
• Gifts for birthday
• Hybrid working model
• Opportunity to work within Global team

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.