About this role
About the Role Join Coloplast A/S in Beijing as a Product Manager responsible for shaping the full lifecycle of new products in China. You will develop and implement a marketing strategy for new product lines and tactics aligned with the sales strategy to meet sales and market share targets. This role combines commercial thinking with purpose, working in a collaborative environment where your ideas help improve outcomes for users, customers, and the business. What You'll Do
- Develop a holistic product strategy and tactics/activations for launching a series of new product lines in the China market.
- Develop positioning and messaging of the products and brands with proper market segmentation and targeting strategies.
- Develop KOL/Speaker engagement strategy and execution plan for technology awareness and acceptance.
- Perform in-depth insight collection on clinical needs and competitive landscape.
- Develop pricing strategy for all channels including hospitals and consumers with overarching portfolio lifecycle management strategy.