About this role
About the Role Product Manager - Branded Products (Emerging Markets) at Sun Pharmaceutical Industries Ltd, based in Mumbai. This role focuses on developing and executing country-specific marketing strategies for branded formulations, managing the brand's budget and P&L, and driving growth across Emerging Markets. What You'll Do
- Review and support preparation of the launch plan in coordination with the country resource, including product understanding, competition mapping, patient opportunity, patient journey, initial desk and Digital (Social-media listening) research.
- Plan and execute marketing strategies and plans; responsible for brand and BU promotion budget and P&L.
- Drive sales to achieve targets; manage profitability of assigned therapy and country.
- Manage sales forecast, budget planning (revenue and expenses).
- Define the strategic priorities for the brand and category for each brand/category which the person would manage.
- Conceptualize and execute differentiated country-specific marketing strategy to gain market share for branded formulations; develop and execute marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post-launch support.
- Conduct monthly reviews with country teams on KPIs for branded formulations.
- Cross-functional collaboration (sales/purchase/medical/market research).
- Develop the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities.
- Customer connect & KOL development through CME/Symposia to get marketing insights and feedback on brand/activities.
- Participate in quarterly meetings with business and country teams to understand business needs and support the country in their objectives.
- Travel up to 30%. What We're Looking For
- Educational Qualification: B.Pharm, MBA (Marketing)
- Experience: 7+ Years
- Travel readiness: Ability to travel up to 30%