About this role
Product Growth Manager — User Acquisition & Retention
A Global staffing agency located in Lagos
Product Growth Manager — User Acquisition & Retention
- Job Type Remote
- Qualification BA/BSc/HND
- Experience
- Location Nigeria
- Job Field Product Management
Posted: Sep 25, 2026
Deadline: Not specified
Job Summary
Molebi Inc. is seeking a highly driven and hands-on Product Growth Manager to lead user acquisition, activation, and retention as we scale our family-focused digital platform. The successful candidate will build the growth function from the ground up, identify high-performing acquisition channels, develop referral and family invitation loops, conduct user research, analyse growth data, and work closely with product and engineering teams. The role has a clear target of achieving 10,000+ activated users within the first 90 days.
Key Responsibilities
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Develop and execute user acquisition and retention strategies.
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Identify and grow acquisition channels including WhatsApp communities, social groups, organic content, partnerships, influencer networks, and referrals.
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Conduct regular user interviews and focus groups to understand customer needs and product friction.
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Design and optimise referral, invitation, and viral growth loops.
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Monitor activation, retention, CAC, referral contribution, and other growth metrics.
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Run weekly growth experiments across channels, messaging, creatives, and offers.
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Analyse successful growth strategies from platforms such as TikTok, Instagram, and YouTube and adapt relevant approaches for Molebi.
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Work closely with product and engineering teams to improve onboarding, activation, invitation, and retention.
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Build and maintain a growth dashboard and present weekly insights and recommendations to the Founder.
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Take ownership of growth initiatives from strategy through execution.
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Key Performance Indicators
Success in this role will be measured by:
- Activated user growth
- User acquisition and conversion
- Customer acquisition cost (CAC)
- User retention
- Family invitation rate
- Referral contribution
- Growth from organic and community channels
- Performance of growth experiments.
Requirements
- Proven experience growing a product, community, business, or platform from zero.
- Demonstrable results supported by measurable growth outcomes.
- Strong understanding of African and/or diaspora communities.
- Experience with user acquisition, growth marketing, referrals, retention, or product growth.
- Strong analytical and data interpretation skills.
- Ability to work independently and execute across strategy, content, outreach, partnerships, and experimentation.
- Comfortable working in a fast-paced early-stage environment.
- Strong understanding of customer acquisition funnels and retention metrics.
- Proactive, highly resourceful, and execution-focused.
- Genuine interest in product-led and community-driven growth.
Added Advantage:
- Experience marketing to diaspora or immigrant communities.
- Experience with Mixpanel, Amplitude, Google Analytics, or similar analytics tools.
- Basic video editing skills using CapCut, InShot, or similar tools.
- Existing networks within African family, parenting, or community groups.
What We Offer
- Remote work
- Competitive monthly salary
- Performance bonus tied to user growth milestones
- Opportunity to take ownership of growth at an early-stage technology company
- Direct collaboration with product, engineering, and company leadership.
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